About
From intern to CMO of three companies
I started at Bdtask in Dhaka in 2016. I now design growth systems for companies in the UK, US, Australia and Bangladesh, and run growth at three companies of my own.
Overview
Growth is engineered
Growth is never accidental. It is engineered.
Md. Solayman (Rumon) is a growth systems architect, fractional CMO and AI and business systems advisor. I design and install the strategy, AI and operating systems that turn marketing spend into predictable revenue for owner-led and mid-market companies.
- Based in
- Dhaka, Bangladesh
- Works with
- UK, EU, US and Australian teams
- Currently
- CMO of Xnexz, Stayverz and Guesthouse.co.uk
- Education
- MBA, University of Dhaka
Career
Ten years of roles and results
Employers, consulting roles and ventures, newest first, with the result each is known for.
Dec 2025 – Jul 2026
A US tutoring company (name withheld)
SEO Growth Manager
US. Organic roadmap and AI-search readiness. Project concluded July 2026.
Sep 2025 – present
Stayverz
Chief Marketing Officer
Bangladesh. 1,730 confirmed bookings at a blended ৳441 per booking.
May 2025 – present
Toptal
Verified Expert in Marketing
Independent SEO, Google Ads and growth-strategy engagements.
2023 – present
Xnexz · Guesthouse.co.uk
Chief Marketing Officer (fractional)
UK safety footwear eCommerce and UK short-stay accommodation.
Aug 2023 – Jul 2025
Webqem
Digital Marketing Consultant
Sydney. 16+ agency clients; led nearly 1,000 audits for an Australian state-government programme.
Feb – Nov 2023
Freedom Media Group Holdings
SEO and SEM expert
Chicago, IL. 64 Google Ads accounts; a US kidswear brand $889K → $3.92M.
Dec 2022 – present
Upwork (Top Rated)
Digital Marketing Consultant
Performance-based SEO and SEM for eCommerce and service businesses.
Aug – Dec 2022
Orbit Technology / Global Education Explore
Head of Digital Marketing
Swindon, UK. Full-funnel strategy and team execution.
Aug 2021 – Jul 2022
Orbit Technology
Digital Marketing Manager
U.K. Lead Academy web sales +142% (£93K → £225K). Promoted to Head of Digital Marketing.
Apr 2020 – Jul 2021
Sales Manager Pvt Ltd (serving Cyanergy)
Digital Marketing Manager
Dhaka. Paid lead generation for AU/NZ clients. Cyanergy cost per conversion A$559 → A$91.
2019 – 2021
Adency Limited / Custom Digital
Consultant
Dhaka. Clients included Noah Cookware, Shohoz Food, an organic skincare brand and a Dhaka sweet-shop chain.
2019 – 2020
Best Link Digital
PPC and Social Media Manager
Gravesend, UK. Paid search and paid social for UK agency clients.
2016 – 2019
Bdtask / Bdtask Academy
Intern, then senior digital marketing executive
Dhaka. Traffic 1,700 → 10,000 a month, 200K+ email leads. Trainer at Bdtask Academy.
Philosophy
Business economics first, channels second
Channels change every year. The economics of a business do not. Four principles follow.
- 1.
Strategy before tactics
Decide what you are trying to win, and for whom, before choosing a channel. A tactic without a strategy is a cost.
At Lead Academy the offer ladder (Starter, Core, Profit Maximiser) was designed before the funnel was built.
- 2.
Data before assumptions
Read the numbers first. If tracking cannot be trusted, fixing it is the first project.
At Cyanergy the shift from A$559 to A$91 per conversion began with reading the account honestly.
- 3.
Profit before vanity metrics
Revenue and margin, not clicks, followers or impressions alone. Where I report impressions, I report clicks beside them.
A listed investment manager saw impressions rise 158% while clicks held. I report both.
- 4.
Systems before short-term wins
Build what keeps working after the campaign ends: tracking, cadence, documentation.
The audit framework behind 1,000+ state-government reviews is a system, not a one-off.
Skills
What I do, skill by skill
Each skill links to the role page that explains how I work in that role, how pricing is scoped and the proof behind it.
Leadership and fractional roles
- Fractional CMOFractional CMO/Marketing Director
- Marketing ManagementDigital Marketing Director
- Team ManagementMarketing Team Leader
- Digital MarketingMarketing Manager
- Business DevelopmentBusiness Development Manager
- SEO ManagementSEO Manager/Lead/Director
- Social Media StrategySocial Media Director
- Sales EnablementRevenue Operations Manager
- Content StrategyContent Director
Consulting and strategy
- Marketing StrategyMarketing Consultant
- Content ManagementContent Strategist/Manager
- SEOSEO Consultant/Expert/Specialist
- AI ConsultationAI Consultant/Strategist
- Online MarketingDigital Marketing Strategist/Consultant/Specialist
- Brand StrategyBrand Strategist/Consultant/Director
- Performance MarketingPerformance Marketer
- GTM StrategyProduct Marketing Manager
- Campaign ManagementCampaign Strategist/Director
- Growth MarketingGrowth Marketer
- Technical SEOTechnical SEO Specialist/Consultant/Expert
- Local SEOLocal SEO Expert/Consultant/Specialist
- Growth StrategyGrowth Consultant
- Lead GenerationLead Generation Specialist
- CROConversion Rate Optimization Specialist
- Funnel MarketingFunnel Strategist/Expert
Platform and channel specialists
- Shopify CustomizationsShopify Expert/Developer
- YouTube MarketingYouTube Strategist/Channel Manager
- Email MarketingEmail Marketing Manager/Specialist
- HubSpotHubSpot Consultant
- Google AdsGoogle Ads Expert/Specialist
- eCommerce StrategyeCommerce Consultant/Strategist/Manager/Director
- Shopify SEOShopify SEO Expert
- PPCPPC Specialist/Consultant/Lead
- Facebook AdsFacebook Ads Expert/Specialist
- TikTok MarketingTikTok Strategist
- PinterestPinterest Strategist
- Google Ad ManagerAd Ops Specialist
- LinkedIn AdsLinkedIn Ads/Marketing Specialist
Hands-on creative, content and build roles
- UGC CreatorUGC Creator
- Website DesignWeb Designer
- Creative DesignGraphic Designer
- Content CreationContent Creator
- CopywritingCopywriter/Conversion Copywriter
- SMMSocial Media Manager/Strategist/Coordinator
- Web DevelopmentWeb Developer
- Community ManagementCommunity Manager
- Content WritingContent Writer/Editor
- SEO ContentSEO Copywriter
- SEO OutreachLink Builder
- Influencer MarketingInfluencer Marketing Manager
Credentials
Training and platform standing
What I hold, and where you can check it.
MBA
University of Dhaka.
Toptal Verified Expert
Vetted member of the Toptal marketing network (member since May 2025).
Upwork Top Rated
100% job success, 4.7 of 5 from 8 reviews.
Google Partner
Listed Google Partner for Google Ads.
Google certifications
Google Ads and Google Analytics.
HubSpot and DigitalMarketer
Marketing automation and content marketing certifications.
Leadership
How I lead teams
Clear owners, one scoreboard and decisions written down.
Orbit Technology
Manager, then Head of Digital Marketing, leading a team of 11 to 20 people.
Bajaj Bangladesh
Worked with specialists on the SEO programme while owning the plan and the reporting.
Recognition
A record of Employee of the Month recognition.
What I do as a leader
- Name one owner for every number on the KPI tree.
- Run a weekly meeting that ends in written decisions.
- Coach people with the data, in plain language.
- Document what works so the team does not depend on me.
Bring me your numbers. I'll show you where the growth is.
A 30-minute call. You leave with three priorities, whether or not we work together.
Book a Growth Diagnostic