Leadership and fractional roles
Hire a Marketing Manager
A marketing manager turns the plan into running campaigns. I handle the day-to-day: channel set-up, budgets, creative briefs, tracking, supplier coordination and weekly reporting. It suits businesses that already know their direction but need someone competent running the work week to week rather than another strategist.
Pricing is scoped to each project. Book a call and I will tell you what yours involves.
- 10 yearsin digital growth
- 4 marketsUK, Australia, USA and Bangladesh
- 30-60-90day plan with a written checkpoint
- 1 callto scope your project
The role
What a marketing manager is and does
A marketing manager is a hands-on marketing manager who runs campaigns, budgets and reporting. In my own work I build the monthly campaign calendar and brief creative and suppliers and set up and run campaigns across paid, search and email. I work hands-on: I do the work myself, inside your accounts and files, and show you the output every week.
Before
The strategy exists but campaigns launch late, budgets drift and nobody reports weekly.
With me as your marketing manager
- Build the monthly campaign calendar and brief creative and suppliers
- Set up and run campaigns across paid, search and email
- Track spend against budget and fix tracking where it breaks
- Send a short weekly report with what changed and what happens next
Fit
When to hire a marketing manager instead of an agency or a full-time hire
Hire a marketing manager when the strategy exists but campaigns launch late, budgets drift and nobody reports weekly. A marketing team leader coaches people and rhythm, and a CMO owns the plan; the manager is the one in the accounts every week making the campaigns happen.
Engagement
Engagement models: fractional, retainer or project
I work as a marketing manager in three ways: a fixed project, a monthly retainer, or a fractional arrangement of set days each week. How many channels and campaigns run at once usually decides which of the three fits.
- Fractional
I work a set number of days or hours each week as part of your team.
- Retainer
A fixed monthly scope with a review at the end of each month.
- Project
A defined deliverable with a start, an end and agreed checkpoints.
Pricing
How pricing works
The cost of hiring a marketing manager depends on how many channels and campaigns run at once, how many markets or product lines need their own plans, the number of channels or platforms involved, the size of the team I work with, how long we work together and how quickly you need results. I scope every engagement to your situation and do not publish rates, so you pay only for the work your business needs.
What changes the scope
How many channels and campaigns run at onceHow many markets or product lines need their own plansThe number of channels or platformsTeam size and who needs to be managedLength of the engagementHow fast you need results
- Project
A defined piece of marketing manager work with a start, an end and agreed deliverables.
- Monthly retainer
Ongoing marketing manager work with a fixed monthly scope, reviewed every month.
- Fractional or part-time
A set number of days or hours each week, with me working inside your team.
Freelancer vs agency vs in-house for marketing manager work
| Option | Speed | Control | Accountability | Flexibility |
|---|---|---|---|---|
| Freelancer (me) | Starts within days of agreeing scope | Direct access to the person doing the work | One named person answers for results | Scale up or down by month |
| Agency | Slower to start; account and delivery teams | Work passes through several people | Shared across a team and account manager | Fixed packages and notice periods |
| In-house hire | Slowest: recruiting and onboarding first | Full day-to-day control | Direct line manager, but one person covers many tasks | Long-term commitment, harder to change |
First 90 days
First 90 days: roadmap and deliverables
The first ninety days follow a fixed shape so you can see progress early. Each phase ends with a written checkpoint that we review together before the next one begins.
- Days 1-30
Take over the live campaigns, check tracking and clear the backlog.
- Days 31-60
Publish the campaign calendar and start the weekly report.
- Days 61-90
Review results with you and reset next quarter budgets.
How I work
How I work: reporting, KPIs and management
I work hands-on: I do the work myself, inside your accounts and files, and show you the output every week. Every month I report on campaigns launched on schedule, spend against budget and leads or sales by campaign, with the goal beside the actual and a clear next decision.
- Reported every monthCampaigns launched on schedule
- Reported every monthSpend against budget
- Reported every monthLeads or sales by campaign
Proof
Case studies with numbers
These are real projects from my own records, with the first number shown exactly as it is reported in the full case study.
Choosing well
How to evaluate a marketing manager
Use direct questions to judge a candidate. Strong ones answer plainly, give an example, and are comfortable saying what they would not do.
- 01
Ask them to walk through a campaign they ran from brief to report.
- 02
Ask which numbers they check first each Monday.
Before the call
What to prepare before the call
Bring these to the call so we can scope the work in one conversation.
What to prepare before the call
- Live campaigns and their current budgets
- Analytics and ad-platform access
- The next three launches you are planning
- Suppliers and freelancers already in place
Questions
Frequently asked questions
Straight answers on scope, timing and fit. Pricing is always scoped to your project.
What does a marketing manager do?
As your marketing manager, I build the monthly campaign calendar and brief creative and suppliers, set up and run campaigns across paid, search and email, track spend against budget and fix tracking where it breaks and send a short weekly report with what changed and what happens next. I do the work myself and show you the output every week.
How much does it cost to hire a marketing manager?
Cost depends on how many channels and campaigns run at once, how many markets or product lines need their own plans, the number of channels or platforms, team size, engagement length and how quickly you need results. I scope each project individually instead of quoting a standard rate. Book a Call for a scoped quote and I will tell you exactly what your situation involves.
Freelance marketing manager vs agency: which is better?
A marketing team leader coaches people and rhythm, and a CMO owns the plan; the manager is the one in the accounts every week making the campaigns happen. A freelancer gives you direct access and flexible commitment; an agency adds a larger bench. Tell me what you need on a call and I will say honestly which suits you.
When should I hire a marketing manager?
Hire a marketing manager when the strategy exists but campaigns launch late, budgets drift and nobody reports weekly. If that sounds familiar, a short call is enough to confirm whether the role fits or whether something simpler would do. Book a Call and I will answer this for your specific situation.
What should I ask before hiring a marketing manager?
Ask them to walk through a campaign they ran from brief to report. Ask which numbers they check first each Monday. Their answers matter less than whether they answer plainly, with specifics you can check. Book a Call and I will answer this for your specific situation.
How long until I see results from a marketing manager?
Timing depends on your starting point and the channel. In the first 30 days I take over the live campaigns, check tracking and clear the backlog. By day 60 I publish the campaign calendar and start the weekly report. By day 90 I review results with you and reset next quarter budgets. We agree these checkpoints before work starts.
Fractional vs full-time: what is the difference?
A full-time hire gives daily presence and one employer's full attention. A fractional arrangement gives you senior experience for a set number of days each week, without a permanent salary or hiring risk. The right choice depends on how much leadership the business can use today and how fast it is growing.
How many hours per week does it take?
Hours depend on how many channels and campaigns run at once and how many markets or product lines need their own plans. Many engagements start with a few set days or hours a week for planning and review, then adjust once the workload is clear. I agree the weekly time with you at the start and review it every month.
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