Consulting and strategy
Hire a Technical SEO Specialist/Consultant/Expert
A technical SEO specialist makes sure search engines can crawl, understand and index your site. I audit crawl paths, indexing, sitemaps, canonicals, redirects, speed and structured data, and give developers a ranked fix list. It suits sites that publish content but do not see it appear in search.
Pricing is scoped to each project. Book a call and I will tell you what yours involves.
- 10 yearsin digital growth
- 4 marketsUK, Australia, USA and Bangladesh
- 30-60-90day plan with a written checkpoint
- 1 callto scope your project
The role
What a technical SEO specialist does
As your technical SEO specialist, I crawl the site and compare it with what Google has indexed, fix canonicals, redirects, sitemaps and robots rules, and report on indexed pages versus intended pages, crawl errors resolved and core web vitals status. I work hands-on: I do the work myself, inside your accounts and files, and show you the output every week.
Before
Pages are missing from Google, a migration is coming, or the site has grown messy with duplicates and redirects.
With me as your technical SEO specialist
- Crawl the site and compare it with what Google has indexed
- Fix canonicals, redirects, sitemaps and robots rules
- Improve speed and core web vitals with a prioritised developer list
- Add structured data that matches the visible content
Process
Process: audit, strategy, roadmap, execution
The work follows four steps: audit, strategy, roadmap and execution with reporting. The first 90 days look like this, with checkpoints agreed in writing before work starts.
- Days 1-30
Crawl the site and match it against Search Console index coverage.
- Days 31-60
Deliver the ranked fix list and brief developers.
- Days 61-90
Verify fixes in Search Console and monitor index and error trends.
Pricing
How pricing works
The cost of hiring a technical SEO specialist depends on the site size and number of templates, the platform limits and developer availability, the number of channels or platforms involved, the size of the team I work with, how long we work together and how quickly you need results. I scope every engagement to your situation and do not publish rates, so you pay only for the work your business needs.
What changes the scope
Site size and number of templatesPlatform limits and developer availabilityThe number of channels or platformsTeam size and who needs to be managedLength of the engagementHow fast you need results
- Project
A defined piece of technical SEO specialist work with a start, an end and agreed deliverables.
- Monthly retainer
Ongoing technical SEO specialist work with a fixed monthly scope, reviewed every month.
- Fractional or part-time
A set number of days or hours each week, with me working inside your team.
Freelancer vs agency vs in-house for technical SEO specialist work
| Option | Speed | Control | Accountability | Flexibility |
|---|---|---|---|---|
| Freelancer (me) | Starts within days of agreeing scope | Direct access to the person doing the work | One named person answers for results | Scale up or down by month |
| Agency | Slower to start; account and delivery teams | Work passes through several people | Shared across a team and account manager | Fixed packages and notice periods |
| In-house hire | Slowest: recruiting and onboarding first | Full day-to-day control | Direct line manager, but one person covers many tasks | Long-term commitment, harder to change |
Proof
Case studies with numbers
These are real projects from my own records, with the first number shown exactly as it is reported in the full case study.
Fit
Who it is for and who it is not for
Pages are missing from Google, a migration is coming, or the site has grown messy with duplicates and redirects. That is the situation where technical SEO specialist work pays back fastest.
Choosing well
How to choose a technical SEO specialist: criteria and red flags
A good technical SEO specialist shows their reasoning, not just their results. Check these points before you sign, and treat vague answers or guaranteed outcomes as red flags.
- 01
Ask how they would find pages that should be indexed but are not.
- 02
Ask for an example of an audit finding that turned out to be wrong.
Tools
Tools and methodology
My method is audit first, then plan, then execute and report. For technical SEO specialist work I rely on Google Search Console, Ahrefs and Semrush site audits, a crawler and PageSpeed and Lighthouse, and I record every change so results can be traced to decisions.
The stack
Google Search ConsoleAhrefs and Semrush site auditsa crawlerPageSpeed and Lighthouse
Before the call
A technical SEO readiness list
Bring these to the call so we can scope the work in one conversation.
A technical SEO readiness list
- Search Console and CMS access
- A list of recent site changes or migrations
- Your XML sitemap URL
- The developer who will implement fixes
Questions
Frequently asked questions
Straight answers on scope, timing and fit. Pricing is always scoped to your project.
What does a technical SEO specialist do?
As your technical SEO specialist, I crawl the site and compare it with what Google has indexed, fix canonicals, redirects, sitemaps and robots rules, improve speed and core web vitals with a prioritised developer list and add structured data that matches the visible content. I do the work myself and show you the output every week.
How much does it cost to hire a technical SEO specialist?
Cost depends on the site size and number of templates, the platform limits and developer availability, the number of channels or platforms, team size, engagement length and how quickly you need results. I scope each project individually instead of quoting a standard rate. Book a Call for a scoped quote and I will tell you exactly what your situation involves.
Freelance technical SEO specialist vs agency: which is better?
An SEO consultant covers strategy, content and links; a technical SEO specialist goes deep on how the site is built and crawled, and works closely with developers. A freelancer gives you direct access and flexible commitment; an agency adds a larger bench. Tell me what you need on a call and I will say honestly which suits you.
When should I hire a technical SEO specialist?
Hire a technical SEO specialist when pages are missing from Google, a migration is coming, or the site has grown messy with duplicates and redirects. If that sounds familiar, a short call is enough to confirm whether the role fits or whether something simpler would do.
What should I ask before hiring a technical SEO specialist?
Ask how they would find pages that should be indexed but are not. Ask for an example of an audit finding that turned out to be wrong. Their answers matter less than whether they answer plainly, with specifics you can check. Book a Call and I will answer this for your specific situation.
How long until I see results from a technical SEO specialist?
Timing depends on your starting point and the channel. In the first 30 days I crawl the site and match it against Search Console index coverage. By day 60 I deliver the ranked fix list and brief developers. By day 90 I verify fixes in Search Console and monitor index and error trends. We agree these checkpoints before work starts.
Last updated:
Ready to talk about your technical SEO specialist project?
A 30-minute call. You leave with three priorities, whether or not we work together.
Book a Call