Consulting and strategy
Hire a Lead Generation Specialist | Demand Generation Manager
A lead generation specialist builds a steady flow of qualified enquiries. I connect the offer, the landing page, the ads or search traffic and the follow-up, and I track lead quality back to the CRM rather than counting form fills. It suits service and B2B companies that live on enquiries.
Pricing is scoped to each project. Book a call and I will tell you what yours involves.
- 10 yearsin digital growth
- 4 marketsUK, Australia, USA and Bangladesh
- 30-60-90day plan with a written checkpoint
- 1 callto scope your project
The role
What a lead generation specialist does
As your lead generation specialist, I define what a qualified lead is with your sales team, build or fix landing pages and forms for conversion, and report on cost per qualified lead, lead-to-opportunity rate and lead volume per month. I work hands-on: I do the work myself, inside your accounts and files, and show you the output every week.
Before
You receive enquiries, but too few, too expensive or too low quality to run a sales team on.
With me as your lead generation specialist
- Define what a qualified lead is with your sales team
- Build or fix landing pages and forms for conversion
- Run paid and organic channels toward a target cost per qualified lead
- Feed lead outcomes back from the CRM to improve targeting
Process
Process: audit, strategy, roadmap, execution
The work follows four steps: audit, strategy, roadmap and execution with reporting. The first 90 days look like this, with checkpoints agreed in writing before work starts.
- Days 1-30
Agree the lead definition and fix tracking from form to CRM.
- Days 31-60
Rebuild the landing page and launch the first channel.
- Days 61-90
Read lead quality from the CRM and shift spend to the best sources.
Pricing
How pricing works
The cost of hiring a lead generation specialist depends on the number of services or products each needing its own funnel, the sales cycle length and follow-up speed, the number of channels or platforms involved, the size of the team I work with, how long we work together and how quickly you need results. I scope every engagement to your situation and do not publish rates, so you pay only for the work your business needs.
What changes the scope
Number of services or products each needing its own funnelSales cycle length and follow-up speedThe number of channels or platformsTeam size and who needs to be managedLength of the engagementHow fast you need results
- Project
A defined piece of lead generation specialist work with a start, an end and agreed deliverables.
- Monthly retainer
Ongoing lead generation specialist work with a fixed monthly scope, reviewed every month.
- Fractional or part-time
A set number of days or hours each week, with me working inside your team.
Freelancer vs agency vs in-house for lead generation specialist work
| Option | Speed | Control | Accountability | Flexibility |
|---|---|---|---|---|
| Freelancer (me) | Starts within days of agreeing scope | Direct access to the person doing the work | One named person answers for results | Scale up or down by month |
| Agency | Slower to start; account and delivery teams | Work passes through several people | Shared across a team and account manager | Fixed packages and notice periods |
| In-house hire | Slowest: recruiting and onboarding first | Full day-to-day control | Direct line manager, but one person covers many tasks | Long-term commitment, harder to change |
Proof
Case studies with numbers
These are real projects from my own records, with the first number shown exactly as it is reported in the full case study.
Fit
Who it is for and who it is not for
You receive enquiries, but too few, too expensive or too low quality to run a sales team on. That is the situation where lead generation specialist work pays back fastest.
Choosing well
How to choose a lead generation specialist: criteria and red flags
A good lead generation specialist shows their reasoning, not just their results. Check these points before you sign, and treat vague answers or guaranteed outcomes as red flags.
- 01
Ask how they measure lead quality, not just lead count.
- 02
Ask for a case where they reduced volume to raise quality.
Tools
Tools and methodology
My method is audit first, then plan, then execute and report. For lead generation specialist work I rely on Google Ads and Meta Ads, GA4 and Google Tag Manager, HubSpot or your CRM and landing page builder, and I record every change so results can be traced to decisions.
The stack
Google Ads and Meta AdsGA4 and Google Tag ManagerHubSpot or your CRMlanding page builder
Before the call
What to prepare before the call
Bring these to the call so we can scope the work in one conversation.
What to prepare before the call
- Your definition of a good lead
- Leads per month and how many convert to sales
- The page where enquiries arrive today
- CRM or spreadsheet used to follow up
Questions
Frequently asked questions
Straight answers on scope, timing and fit. Pricing is always scoped to your project.
What does a lead generation specialist do?
As your lead generation specialist, I define what a qualified lead is with your sales team, build or fix landing pages and forms for conversion, run paid and organic channels toward a target cost per qualified lead and feed lead outcomes back from the CRM to improve targeting. I do the work myself and show you the output every week.
How much does it cost to hire a lead generation specialist?
Cost depends on the number of services or products each needing its own funnel, the sales cycle length and follow-up speed, the number of channels or platforms, team size, engagement length and how quickly you need results. I scope each project individually instead of quoting a standard rate. Book a Call for a scoped quote and I will tell you exactly what your situation involves.
Freelance lead generation specialist vs agency: which is better?
A business development manager chases accounts outbound; a lead generation specialist builds the inbound and paid machine that brings people to you. A freelancer gives you direct access and flexible commitment; an agency adds a larger bench. Tell me what you need on a call and I will say honestly which suits you.
When should I hire a lead generation specialist?
Hire a lead generation specialist when you receive enquiries, but too few, too expensive or too low quality to run a sales team on. If that sounds familiar, a short call is enough to confirm whether the role fits or whether something simpler would do.
What should I ask before hiring a lead generation specialist?
Ask how they measure lead quality, not just lead count. Ask for a case where they reduced volume to raise quality. Their answers matter less than whether they answer plainly, with specifics you can check. Book a Call and I will answer this for your specific situation.
How long until I see results from a lead generation specialist?
Timing depends on your starting point and the channel. In the first 30 days I agree the lead definition and fix tracking from form to CRM. By day 60 I rebuild the landing page and launch the first channel. By day 90 I read lead quality from the CRM and shift spend to the best sources. We agree these checkpoints before work starts.
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A 30-minute call. You leave with three priorities, whether or not we work together.
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