Consulting and strategy
Hire a Performance Marketer | Media Buyer | Paid Media Specialist
A performance marketer runs paid media against a number: a target cost per lead, sale or return on ad spend. I plan, launch and optimise campaigns on Google and Meta, fix tracking first, and report cost per result every week. It suits businesses that want paid acquisition managed to a clear target.
Pricing is scoped to each project. Book a call and I will tell you what yours involves.
- 10 yearsin digital growth
- 4 marketsUK, Australia, USA and Bangladesh
- 30-60-90day plan with a written checkpoint
- 1 callto scope your project
The role
What a performance marketer does
As your performance marketer, I set the target cost per acquisition from your margin, fix conversion tracking, including Pixel and Conversions API, and report on cost per acquisition, return on ad spend and conversion rate of landing pages. I work hands-on: I do the work myself, inside your accounts and files, and show you the output every week.
Before
Ad spend is climbing but nobody can state the target cost per result, or tracking cannot be trusted.
With me as your performance marketer
- Set the target cost per acquisition from your margin
- Fix conversion tracking, including Pixel and Conversions API
- Launch, test and scale campaigns on Google and Meta
- Report cost per result and budget moves every week
Process
Process: audit, strategy, roadmap, execution
The work follows four steps: audit, strategy, roadmap and execution with reporting. The first 90 days look like this, with checkpoints agreed in writing before work starts.
- Days 1-30
Audit tracking and account structure and set the target cost per result.
- Days 31-60
Restructure campaigns and launch the first tests.
- Days 61-90
Cut what misses target, scale what meets it and report weekly.
Pricing
How pricing works
The cost of hiring a performance marketer depends on the number of ad platforms and accounts, the monthly spend level and how fast you want to scale, the number of channels or platforms involved, the size of the team I work with, how long we work together and how quickly you need results. I scope every engagement to your situation and do not publish rates, so you pay only for the work your business needs.
What changes the scope
Number of ad platforms and accountsMonthly spend level and how fast you want to scaleThe number of channels or platformsTeam size and who needs to be managedLength of the engagementHow fast you need results
- Project
A defined piece of performance marketer work with a start, an end and agreed deliverables.
- Monthly retainer
Ongoing performance marketer work with a fixed monthly scope, reviewed every month.
- Fractional or part-time
A set number of days or hours each week, with me working inside your team.
Freelancer vs agency vs in-house for performance marketer work
| Option | Speed | Control | Accountability | Flexibility |
|---|---|---|---|---|
| Freelancer (me) | Starts within days of agreeing scope | Direct access to the person doing the work | One named person answers for results | Scale up or down by month |
| Agency | Slower to start; account and delivery teams | Work passes through several people | Shared across a team and account manager | Fixed packages and notice periods |
| In-house hire | Slowest: recruiting and onboarding first | Full day-to-day control | Direct line manager, but one person covers many tasks | Long-term commitment, harder to change |
Proof
Case studies with numbers
These are real projects from my own records, with the first number shown exactly as it is reported in the full case study.
Fit
Who it is for and who it is not for
Ad spend is climbing but nobody can state the target cost per result, or tracking cannot be trusted. That is the situation where performance marketer work pays back fastest.
Choosing well
How to choose a performance marketer: criteria and red flags
A good performance marketer shows their reasoning, not just their results. Check these points before you sign, and treat vague answers or guaranteed outcomes as red flags.
- 01
Ask what target they set before spending and how they arrived at it.
- 02
Ask how they check tracking before trusting any report.
Tools
Tools and methodology
My method is audit first, then plan, then execute and report. For performance marketer work I rely on Google Ads and Meta Ads, GA4 and Google Tag Manager, Meta Pixel and Conversions API and Looker Studio, and I record every change so results can be traced to decisions.
The stack
Google Ads and Meta AdsGA4 and Google Tag ManagerMeta Pixel and Conversions APILooker Studio
Before the call
What to prepare before the call
Bring these to the call so we can scope the work in one conversation.
What to prepare before the call
- Gross margin and average order or lead value
- Ad account access (view is enough to start)
- Current spend and the result you get today
- The landing pages ads send people to
Questions
Frequently asked questions
Straight answers on scope, timing and fit. Pricing is always scoped to your project.
What does a performance marketer do?
As your performance marketer, I set the target cost per acquisition from your margin, fix conversion tracking, including Pixel and Conversions API, launch, test and scale campaigns on Google and Meta and report cost per result and budget moves every week. I do the work myself and show you the output every week.
How much does it cost to hire a performance marketer?
Cost depends on the number of ad platforms and accounts, the monthly spend level and how fast you want to scale, the number of channels or platforms, team size, engagement length and how quickly you need results. I scope each project individually instead of quoting a standard rate. Book a Call for a scoped quote and I will tell you exactly what your situation involves.
Freelance performance marketer vs agency: which is better?
A PPC specialist focuses on search and display accounts; a performance marketer works across paid channels against one blended cost-per-result target. A freelancer gives you direct access and flexible commitment; an agency adds a larger bench. Tell me what you need on a call and I will say honestly which suits you.
When should I hire a performance marketer?
Hire a performance marketer when ad spend is climbing but nobody can state the target cost per result, or tracking cannot be trusted. If that sounds familiar, a short call is enough to confirm whether the role fits or whether something simpler would do.
What should I ask before hiring a performance marketer?
Ask what target they set before spending and how they arrived at it. Ask how they check tracking before trusting any report. Their answers matter less than whether they answer plainly, with specifics you can check. Book a Call and I will answer this for your specific situation.
How long until I see results from a performance marketer?
Timing depends on your starting point and the channel. In the first 30 days I audit tracking and account structure and set the target cost per result. By day 60 I restructure campaigns and launch the first tests. By day 90 I cut what misses target, scale what meets it and report weekly. We agree these checkpoints before work starts.
Last updated:
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