Platform and channel specialists
Hire a Google Ads Expert/Specialist
A Google Ads expert builds and runs accounts across Search, Shopping, Display, Performance Max and YouTube. I set the target cost per acquisition from your margin, fix tracking first, restructure the account and manage search terms and bids weekly. I worked across 64 client ad accounts at Freedom Media. It suits advertisers who want accountable, hands-on management.
Pricing is scoped to each project. Book a call and I will tell you what yours involves.
- 10 yearsin digital growth
- 4 marketsUK, Australia, USA and Bangladesh
- 30-60-90day plan with a written checkpoint
- 1 callto scope your project
The role
What a Google Ads expert does
As your Google Ads expert, I audit the account and set target CPA or ROAS from margin, fix conversion tracking through Tag Manager and GA4, and report on cost per conversion or acquisition, return on ad spend and conversion rate and impression share. I work hands-on: I do the work myself, inside your accounts and files, and show you the output every week.
Before
Spend is rising without a clear target, wasted search terms are not cut, or conversion tracking counts the wrong things.
With me as your Google Ads expert
- Audit the account and set target CPA or ROAS from margin
- Fix conversion tracking through Tag Manager and GA4
- Restructure campaigns by intent and review search terms weekly
- Report spend, conversions and cost per result every week
Deliverables
Services and deliverables
Everything I do as a Google Ads expert falls into four groups of work. Each group produces something you can open, read and check, not just activity.
- 01
Audit the account and set target CPA or ROAS from margin
- 02
Fix conversion tracking through Tag Manager and GA4
- 03
Restructure campaigns by intent and review search terms weekly
- 04
Report spend, conversions and cost per result every week
Common mistakes
Platform-specific tactics and common mistakes
Most problems I find fall into the same few patterns. Two of the most common are listed below, and an audit usually finds more of them in the first week.
Counting page views or clicks as conversions and optimising towards them.
Letting broad match and Performance Max spend without search-term review.
Pricing
How pricing works
The cost of hiring a Google Ads expert depends on the number of campaign types and accounts, the monthly ad spend level and markets targeted, the number of channels or platforms involved, the size of the team I work with, how long we work together and how quickly you need results. I scope every engagement to your situation and do not publish rates, so you pay only for the work your business needs.
What changes the scope
Number of campaign types and accountsMonthly ad spend level and markets targetedThe number of channels or platformsTeam size and who needs to be managedLength of the engagementHow fast you need results
- Project
A defined piece of Google Ads expert work with a start, an end and agreed deliverables.
- Monthly retainer
Ongoing Google Ads expert work with a fixed monthly scope, reviewed every month.
- Fractional or part-time
A set number of days or hours each week, with me working inside your team.
Freelancer vs agency vs in-house for Google Ads expert work
| Option | Speed | Control | Accountability | Flexibility |
|---|---|---|---|---|
| Freelancer (me) | Starts within days of agreeing scope | Direct access to the person doing the work | One named person answers for results | Scale up or down by month |
| Agency | Slower to start; account and delivery teams | Work passes through several people | Shared across a team and account manager | Fixed packages and notice periods |
| In-house hire | Slowest: recruiting and onboarding first | Full day-to-day control | Direct line manager, but one person covers many tasks | Long-term commitment, harder to change |
First 90 days
Process and timeline: first 30, 60 and 90 days
I start with an audit, fix the highest-impact problems, then run the platform on a weekly rhythm. These are the three phases.
- Days 1-30
Audit the account and fix tracking and the target.
- Days 31-60
Restructure campaigns and cut wasted spend.
- Days 61-90
Scale what meets target and report weekly.
Proof
Case studies with numbers
These are real projects from my own records, with the first number shown exactly as it is reported in the full case study.
Tools
Tools and stack
I work with the tools you already own wherever possible, so you keep control of the accounts and the data. For Google Ads expert work the stack usually includes Google Ads and Merchant Center, Google Tag Manager and GA4, Looker Studio and search-term and negative-keyword lists.
The stack
Google Ads and Merchant CenterGoogle Tag Manager and GA4Looker Studiosearch-term and negative-keyword lists
Compare
Freelancer, agency or in-house
A PPC specialist usually spans several paid platforms; a Google Ads expert goes deeper on Google's ecosystem, from Shopping feeds to Performance Max and YouTube.
Before the call
A Google Ads review checklist for the first call
Bring these to the call so we can scope the work in one conversation.
A Google Ads review checklist for the first call
- Account access (read-only is enough)
- Gross margin and average order or lead value
- Current monthly spend and results
- Landing pages the ads send traffic to
Questions
Frequently asked questions
Straight answers on scope, timing and fit. Pricing is always scoped to your project.
What does a Google Ads expert do?
As your Google Ads expert, I audit the account and set target CPA or ROAS from margin, fix conversion tracking through Tag Manager and GA4, restructure campaigns by intent and review search terms weekly and report spend, conversions and cost per result every week. I do the work myself and show you the output every week.
How much does it cost to hire a Google Ads expert?
Cost depends on the number of campaign types and accounts, the monthly ad spend level and markets targeted, the number of channels or platforms, team size, engagement length and how quickly you need results. I scope each project individually instead of quoting a standard rate. Book a Call for a scoped quote and I will tell you exactly what your situation involves.
Freelance Google Ads expert vs agency: which is better?
A PPC specialist usually spans several paid platforms; a Google Ads expert goes deeper on Google's ecosystem, from Shopping feeds to Performance Max and YouTube. A freelancer gives you direct access and flexible commitment; an agency adds a larger bench. Tell me what you need on a call and I will say honestly which suits you.
When should I hire a Google Ads expert?
Hire a Google Ads expert when spend is rising without a clear target, wasted search terms are not cut, or conversion tracking counts the wrong things. If that sounds familiar, a short call is enough to confirm whether the role fits or whether something simpler would do.
What should I ask before hiring a Google Ads expert?
Ask which conversion actions they would count and which they would exclude. Ask how they decide whether Performance Max is right for your account. Their answers matter less than whether they answer plainly, with specifics you can check. Book a Call and I will answer this for your specific situation.
How long until I see results from a Google Ads expert?
Timing depends on your starting point and the channel. In the first 30 days I audit the account and fix tracking and the target. By day 60 I restructure campaigns and cut wasted spend. By day 90 I scale what meets target and report weekly. We agree these checkpoints before work starts.
Do I need a Google Ads expert or can I use the platform's built-in tools?
The platform's own tools cover the basics, and for a small account they can be enough. A Google Ads expert adds value when you want to avoid common mistakes. Typical problems I fix: counting page views or clicks as conversions and optimising towards them. letting broad match and Performance Max spend without search-term review.
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