Platform and channel specialists
Hire a Facebook Ads Expert/Specialist | Paid Social Manager
A Facebook Ads expert plans and runs paid campaigns on Facebook and Instagram. I set up the Pixel and Conversions API first, split prospecting from retargeting, test creative in a steady rhythm and report cost per result. Since 2016 I have run lead generation, dynamic remarketing and launch campaigns. It suits advertisers who want Meta to be measurable.
Pricing is scoped to each project. Book a call and I will tell you what yours involves.
- 10 yearsin digital growth
- 4 marketsUK, Australia, USA and Bangladesh
- 30-60-90day plan with a written checkpoint
- 1 callto scope your project
The role
What a Facebook Ads expert does
As your Facebook Ads expert, I audit the Pixel, Conversions API and event set-up, split prospecting and retargeting and set budgets for each, and report on cost per lead or purchase, return on ad spend on retargeting and creative test win rate. I work hands-on: I do the work myself, inside your accounts and files, and show you the output every week.
Before
Meta spend is rising, creative is stale and the reported results do not match what shows up in the CRM or store.
With me as your Facebook Ads expert
- Audit the Pixel, Conversions API and event set-up
- Split prospecting and retargeting and set budgets for each
- Test creative concepts weekly and retire fatigued ads
- Report cost per result against the agreed target
Deliverables
Services and deliverables
Everything I do as a Facebook Ads expert falls into four groups of work. Each group produces something you can open, read and check, not just activity.
- 01
Audit the Pixel, Conversions API and event set-up
- 02
Split prospecting and retargeting and set budgets for each
- 03
Test creative concepts weekly and retire fatigued ads
- 04
Report cost per result against the agreed target
Common mistakes
Platform-specific tactics and common mistakes
Most problems I find fall into the same few patterns. Two of the most common are listed below, and an audit usually finds more of them in the first week.
Judging ads on clicks instead of cost per sale or lead.
Running the same creative until it fatigues.
Pricing
How pricing works
The cost of hiring a Facebook Ads expert depends on the number of ad accounts, products and audiences, the creative volume and testing speed required, the number of channels or platforms involved, the size of the team I work with, how long we work together and how quickly you need results. I scope every engagement to your situation and do not publish rates, so you pay only for the work your business needs.
What changes the scope
Number of ad accounts, products and audiencesCreative volume and testing speed requiredThe number of channels or platformsTeam size and who needs to be managedLength of the engagementHow fast you need results
- Project
A defined piece of Facebook Ads expert work with a start, an end and agreed deliverables.
- Monthly retainer
Ongoing Facebook Ads expert work with a fixed monthly scope, reviewed every month.
- Fractional or part-time
A set number of days or hours each week, with me working inside your team.
Freelancer vs agency vs in-house for Facebook Ads expert work
| Option | Speed | Control | Accountability | Flexibility |
|---|---|---|---|---|
| Freelancer (me) | Starts within days of agreeing scope | Direct access to the person doing the work | One named person answers for results | Scale up or down by month |
| Agency | Slower to start; account and delivery teams | Work passes through several people | Shared across a team and account manager | Fixed packages and notice periods |
| In-house hire | Slowest: recruiting and onboarding first | Full day-to-day control | Direct line manager, but one person covers many tasks | Long-term commitment, harder to change |
First 90 days
Process and timeline: first 30, 60 and 90 days
I start with an audit, fix the highest-impact problems, then run the platform on a weekly rhythm. These are the three phases.
- Days 1-30
Audit tracking and account structure, and set the target.
- Days 31-60
Rebuild campaigns and launch the first creative tests.
- Days 61-90
Review results, cut losers and scale winners.
Proof
Case studies with numbers
These are real projects from my own records, with the first number shown exactly as it is reported in the full case study.
Tools
Tools and stack
I work with the tools you already own wherever possible, so you keep control of the accounts and the data. For Facebook Ads expert work the stack usually includes Meta Ads Manager, Meta Pixel and Conversions API, GA4 and Google Tag Manager and a creative testing sheet.
The stack
Meta Ads ManagerMeta Pixel and Conversions APIGA4 and Google Tag Managera creative testing sheet
Compare
Freelancer, agency or in-house
A performance marketer spans all paid channels; a Facebook Ads expert concentrates on Meta's system, its tracking and its creative testing.
Before the call
What to prepare before the call
Bring these to the call so we can scope the work in one conversation.
What to prepare before the call
- Meta Business account access
- Pixel and dataset ID
- Current best and worst ads
- Product margin or lead value
Questions
Frequently asked questions
Straight answers on scope, timing and fit. Pricing is always scoped to your project.
What does a Facebook Ads expert do?
As your Facebook Ads expert, I audit the Pixel, Conversions API and event set-up, split prospecting and retargeting and set budgets for each, test creative concepts weekly and retire fatigued ads and report cost per result against the agreed target. I do the work myself and show you the output every week.
How much does it cost to hire a Facebook Ads expert?
Cost depends on the number of ad accounts, products and audiences, the creative volume and testing speed required, the number of channels or platforms, team size, engagement length and how quickly you need results. I scope each project individually instead of quoting a standard rate. Book a Call for a scoped quote and I will tell you exactly what your situation involves.
Freelance Facebook Ads expert vs agency: which is better?
A performance marketer spans all paid channels; a Facebook Ads expert concentrates on Meta's system, its tracking and its creative testing. A freelancer gives you direct access and flexible commitment; an agency adds a larger bench. Tell me what you need on a call and I will say honestly which suits you.
When should I hire a Facebook Ads expert?
Hire a Facebook Ads expert when Meta spend is rising, creative is stale and the reported results do not match what shows up in the CRM or store. If that sounds familiar, a short call is enough to confirm whether the role fits or whether something simpler would do.
What should I ask before hiring a Facebook Ads expert?
Ask how they set up Conversions API and verify it. Ask how many creative concepts they test per week. Their answers matter less than whether they answer plainly, with specifics you can check. Book a Call and I will answer this for your specific situation.
How long until I see results from a Facebook Ads expert?
Timing depends on your starting point and the channel. In the first 30 days I audit tracking and account structure, and set the target. By day 60 I rebuild campaigns and launch the first creative tests. By day 90 I review results, cut losers and scale winners. We agree these checkpoints before work starts.
Do I need a Facebook Ads expert or can I use the platform's built-in tools?
The platform's own tools cover the basics, and for a small account they can be enough. A Facebook Ads expert adds value when you want to avoid common mistakes. Typical problems I fix: judging ads on clicks instead of cost per sale or lead. running the same creative until it fatigues.
Last updated:
Ready to talk about your Facebook Ads expert project?
A 30-minute call. You leave with three priorities, whether or not we work together.
Book a Call