Hands-on creative, content and build roles
Hire a Copywriter/Conversion Copywriter | Direct Response Copywriter
A copywriter writes the words that move someone to act: landing pages, ads, emails and sales pages. I start from the customer's objections and the offer, write for clarity first, and give you options to test. It suits businesses whose pages explain the product well but do not persuade.
Pricing is scoped to each project. Book a call and I will tell you what yours involves.
- 10 yearsin digital growth
- 4 marketsUK, Australia, USA and Bangladesh
- 30-60-90day plan with a written checkpoint
- 1 callto scope your project
The role
What a copywriter does and what you get
As your copywriter, I will interview you and review customer language, reviews and objections, write landing pages, ads and emails around one offer each and supply alternative headlines and calls to action for testing. I work hands-on: I do the work myself, inside your accounts and files, and show you the output every week.
Before
Traffic arrives and reads the page, but the words do not answer objections or ask clearly for the next step.
With me as your copywriter
- Interview you and review customer language, reviews and objections
- Write landing pages, ads and emails around one offer each
- Supply alternative headlines and calls to action for testing
- Edit existing pages for clarity, proof and structure
Pricing
How pricing works
The cost of hiring a copywriter depends on the number of pages, ads and emails to write, the amount of interviewing and research needed, the number of channels or platforms involved, the size of the team I work with, how long we work together and how quickly you need results. I scope every engagement to your situation and do not publish rates, so you pay only for the work your business needs.
What changes the scope
Number of pages, ads and emails to writeAmount of interviewing and research neededThe number of channels or platformsTeam size and who needs to be managedLength of the engagementHow fast you need results
- Project
A defined piece of copywriter work with a start, an end and agreed deliverables.
- Monthly retainer
Ongoing copywriter work with a fixed monthly scope, reviewed every month.
- Fractional or part-time
A set number of days or hours each week, with me working inside your team.
Freelancer vs agency vs in-house for copywriter work
| Option | Speed | Control | Accountability | Flexibility |
|---|---|---|---|---|
| Freelancer (me) | Starts within days of agreeing scope | Direct access to the person doing the work | One named person answers for results | Scale up or down by month |
| Agency | Slower to start; account and delivery teams | Work passes through several people | Shared across a team and account manager | Fixed packages and notice periods |
| In-house hire | Slowest: recruiting and onboarding first | Full day-to-day control | Direct line manager, but one person covers many tasks | Long-term commitment, harder to change |
Where to hire
Where to hire a copywriter: freelancer, agency, platform or in-house
You can hire a copywriter through a marketplace, an agency, a specialist platform or directly. An SEO copywriter writes to rank in search; a copywriter writes to persuade a reader who has already arrived, often on a landing page or in an ad.
What to look for
Skills and portfolio to look for
Look for evidence of the skills the work needs, not a general portfolio. For copywriter work that means customer reviews and call notes, GA4 and heatmaps, ad platforms and a testing log, and results you can verify.
The stack
customer reviews and call notesGA4 and heatmapsad platformsa testing log
How hiring me works
How my hiring process works
Hiring me works in three steps: a brief, a short trial on a defined piece of work, then deliverables on a set schedule. You see how I work before committing to a longer engagement.
- Brief and first output
Gather customer language and audit the current copy.
- Review and adjust
Deliver the first page and variations for testing.
- Steady delivery
Read results and rewrite the weakest section.
Proof
Case studies with numbers
These are real projects from my own records, with the first number shown exactly as it is reported in the full case study.
Interview questions
Interview questions to ask any copywriter
Ask these before you hire anyone, including me. The point is to hear how they think and what they would do first.
- 01
Ask for before-and-after copy with the measured result.
- 02
Ask how they learn a product they have never used.
- 03
Ask what they would do in the first week if you hired them today.
Before the call
What to prepare before the call
Bring these to the call so we can scope the work in one conversation.
What to prepare before the call
- The offer in one sentence
- Customer reviews and common objections
- Your current page or ad and its results
- Competitor pages you respect
Next step
Hire me: scope, availability and next step
If this matches your situation, the next step is a short call. I will ask about your goal, your current set-up and your timing, then confirm whether I am the right copywriter for the job.
Questions
Frequently asked questions
Straight answers on scope, timing and fit. Pricing is always scoped to your project.
What does a copywriter do?
As your copywriter, I interview you and review customer language, reviews and objections, write landing pages, ads and emails around one offer each, supply alternative headlines and calls to action for testing and edit existing pages for clarity, proof and structure. I do the work myself and show you the output every week.
How much does it cost to hire a copywriter?
Cost depends on the number of pages, ads and emails to write, the amount of interviewing and research needed, the number of channels or platforms, team size, engagement length and how quickly you need results. I scope each project individually instead of quoting a standard rate. Book a Call for a scoped quote and I will tell you exactly what your situation involves.
Freelance copywriter vs agency: which is better?
An SEO copywriter writes to rank in search; a copywriter writes to persuade a reader who has already arrived, often on a landing page or in an ad. A freelancer gives you direct access and flexible commitment; an agency adds a larger bench. Tell me what you need on a call and I will say honestly which suits you.
When should I hire a copywriter?
Hire a copywriter when traffic arrives and reads the page, but the words do not answer objections or ask clearly for the next step. If that sounds familiar, a short call is enough to confirm whether the role fits or whether something simpler would do.
What should I ask before hiring a copywriter?
Ask for before-and-after copy with the measured result. Ask how they learn a product they have never used. Their answers matter less than whether they answer plainly, with specifics you can check. Book a Call and I will answer this for your specific situation.
How long until I see results from a copywriter?
Timing depends on your starting point and the channel. In the first 30 days I gather customer language and audit the current copy. By day 60 I deliver the first page and variations for testing. By day 90 I read results and rewrite the weakest section. We agree these checkpoints before work starts.
Where can I hire one (Upwork, Fiverr, direct)?
You can hire through marketplaces such as Upwork or Fiverr, through a specialist platform, or directly. Marketplaces make comparison easy; hiring direct gives you a shorter route to the person doing the work. I take direct enquiries: book a call, describe the scope, and I will say whether I am the right fit.
Hourly vs monthly retainer pricing?
Hourly suits small, uncertain tasks; a monthly retainer suits ongoing work with a steady scope; a fixed project suits a defined deliverable. I choose the model with you, based on the number of pages, ads and emails to write and how long the work runs. Book a Call and I will recommend one; there is no standard rate card.
Last updated:
Ready to talk about your copywriter project?
A 30-minute call. You leave with three priorities, whether or not we work together.
Book a Call