Platform and channel specialists
Hire a LinkedIn Ads/Marketing Specialist
A LinkedIn Ads specialist reaches business buyers by job title, company and industry. I plan the audience, write the offers, set up lead-gen forms or landing pages and report cost per qualified lead. I have run LinkedIn campaigns for B2B lead generation. It suits B2B companies with a clear buyer and a high-value offer.
Pricing is scoped to each project. Book a call and I will tell you what yours involves.
- 10 yearsin digital growth
- 4 marketsUK, Australia, USA and Bangladesh
- 30-60-90day plan with a written checkpoint
- 1 callto scope your project
The role
What a LinkedIn Ads specialist does
As your LinkedIn Ads specialist, I define the audience by job title, company size and industry, write the offer and ad variations for each audience, and report on cost per qualified lead, lead form completion rate and meetings or opportunities from LinkedIn. I work hands-on: I do the work myself, inside your accounts and files, and show you the output every week.
Before
Your buyers are on LinkedIn, but ads are not reaching the right job titles and leads are not qualified.
With me as your LinkedIn Ads specialist
- Define the audience by job title, company size and industry
- Write the offer and ad variations for each audience
- Set up lead forms or landing pages and connect them to the CRM
- Report cost per qualified lead and iterate
Deliverables
Services and deliverables
Everything I do as a LinkedIn Ads specialist falls into four groups of work. Each group produces something you can open, read and check, not just activity.
- 01
Define the audience by job title, company size and industry
- 02
Write the offer and ad variations for each audience
- 03
Set up lead forms or landing pages and connect them to the CRM
- 04
Report cost per qualified lead and iterate
Common mistakes
Platform-specific tactics and common mistakes
Most problems I find fall into the same few patterns. Two of the most common are listed below, and an audit usually finds more of them in the first week.
Targeting a very broad audience and paying for irrelevant clicks.
Counting form fills without checking lead quality.
Pricing
How pricing works
The cost of hiring a LinkedIn Ads specialist depends on the audience size and the number of offers, the campaign duration and the need for creative support, the number of channels or platforms involved, the size of the team I work with, how long we work together and how quickly you need results. I scope every engagement to your situation and do not publish rates, so you pay only for the work your business needs.
What changes the scope
Audience size and the number of offersCampaign duration and the need for creative supportThe number of channels or platformsTeam size and who needs to be managedLength of the engagementHow fast you need results
- Project
A defined piece of LinkedIn Ads specialist work with a start, an end and agreed deliverables.
- Monthly retainer
Ongoing LinkedIn Ads specialist work with a fixed monthly scope, reviewed every month.
- Fractional or part-time
A set number of days or hours each week, with me working inside your team.
Freelancer vs agency vs in-house for LinkedIn Ads specialist work
| Option | Speed | Control | Accountability | Flexibility |
|---|---|---|---|---|
| Freelancer (me) | Starts within days of agreeing scope | Direct access to the person doing the work | One named person answers for results | Scale up or down by month |
| Agency | Slower to start; account and delivery teams | Work passes through several people | Shared across a team and account manager | Fixed packages and notice periods |
| In-house hire | Slowest: recruiting and onboarding first | Full day-to-day control | Direct line manager, but one person covers many tasks | Long-term commitment, harder to change |
First 90 days
Process and timeline: first 30, 60 and 90 days
I start with an audit, fix the highest-impact problems, then run the platform on a weekly rhythm. These are the three phases.
- Days 1-30
Define the audience and the offer, and set up tracking.
- Days 31-60
Launch the first campaigns with variations.
- Days 61-90
Review lead quality with sales and reallocate spend.
Proof
Case studies with numbers
These are real projects from my own records, with the first number shown exactly as it is reported in the full case study.
Tools
Tools and stack
I work with the tools you already own wherever possible, so you keep control of the accounts and the data. For LinkedIn Ads specialist work the stack usually includes LinkedIn Campaign Manager, LinkedIn lead forms, HubSpot or your CRM and GA4.
The stack
LinkedIn Campaign ManagerLinkedIn lead formsHubSpot or your CRMGA4
Compare
Freelancer, agency or in-house
A Facebook Ads expert reaches consumers by interest; a LinkedIn Ads specialist reaches professionals by role, which costs more per click and suits higher-value offers.
Before the call
What to prepare before the call
Bring these to the call so we can scope the work in one conversation.
What to prepare before the call
- Ideal customer in job titles and industries
- The offer you want to promote
- CRM and landing page details
- Sales feedback on previous leads
Questions
Frequently asked questions
Straight answers on scope, timing and fit. Pricing is always scoped to your project.
What does a linkedin specialist do?
As your LinkedIn Ads specialist, I define the audience by job title, company size and industry, write the offer and ad variations for each audience, set up lead forms or landing pages and connect them to the CRM and report cost per qualified lead and iterate. I do the work myself and show you the output every week.
How much does it cost to hire a linkedin specialist?
Cost depends on the audience size and the number of offers, the campaign duration and the need for creative support, the number of channels or platforms, team size, engagement length and how quickly you need results. I scope each project individually instead of quoting a standard rate. Book a Call for a scoped quote and I will tell you exactly what your situation involves.
Freelance linkedin specialist vs agency: which is better?
A Facebook Ads expert reaches consumers by interest; a LinkedIn Ads specialist reaches professionals by role, which costs more per click and suits higher-value offers. A freelancer gives you direct access and flexible commitment; an agency adds a larger bench. Tell me what you need on a call and I will say honestly which suits you.
When should I hire a linkedin specialist?
Hire a LinkedIn Ads specialist when your buyers are on LinkedIn, but ads are not reaching the right job titles and leads are not qualified. If that sounds familiar, a short call is enough to confirm whether the role fits or whether something simpler would do.
What should I ask before hiring a linkedin specialist?
Ask how they decide between a lead form and a landing page. Ask how they judge lead quality with your sales team. Their answers matter less than whether they answer plainly, with specifics you can check. Book a Call and I will answer this for your specific situation.
How long until I see results from a linkedin specialist?
Timing depends on your starting point and the channel. In the first 30 days I define the audience and the offer, and set up tracking. By day 60 I launch the first campaigns with variations. By day 90 I review lead quality with sales and reallocate spend. We agree these checkpoints before work starts.
Do I need a linkedin specialist or can I use the platform's built-in tools?
The platform's own tools cover the basics, and for a small account they can be enough. A LinkedIn Ads specialist adds value when you want to avoid common mistakes. Typical problems I fix: targeting a very broad audience and paying for irrelevant clicks. counting form fills without checking lead quality.
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