Consulting and strategy
Hire a Funnel Strategist/Expert
A funnel strategist designs the path a customer takes from first contact to purchase and repeat purchase. I map the stages, decide the offer at each step, plan the pages and emails that connect them, and set the measures. It suits businesses whose marketing attracts attention but leaks customers between steps.
Pricing is scoped to each project. Book a call and I will tell you what yours involves.
- 10 yearsin digital growth
- 4 marketsUK, Australia, USA and Bangladesh
- 30-60-90day plan with a written checkpoint
- 1 callto scope your project
The role
What a funnel strategist does
As your funnel strategist, I map the customer journey from first touch to repeat purchase, design the offer and call to action for each stage, and report on conversion between funnel stages, revenue per lead and repeat purchase rate. I work as an adviser: I diagnose, set the direction and hand you a plan your team or agency can execute, with me reviewing the output.
Before
People click, browse and leave, with no clear next step offered at each stage.
With me as your funnel strategist
- Map the customer journey from first touch to repeat purchase
- Design the offer and call to action for each stage
- Plan the landing pages, emails and follow-up that link the stages
- Set the measures and the review for each stage
Process
Process: audit, strategy, roadmap, execution
The work follows four steps: audit, strategy, roadmap and execution with reporting. The first 90 days look like this, with checkpoints agreed in writing before work starts.
- Days 1-30
Map the current funnel and measure each step.
- Days 31-60
Design the improved journey with offers and pages.
- Days 61-90
Launch the first stage changes and report the stage-by-stage numbers.
Pricing
How pricing works
The cost of hiring a funnel strategist depends on the number of products and audiences needing separate funnels, how many pages and emails the journey requires, the number of channels or platforms involved, the size of the team I work with, how long we work together and how quickly you need results. I scope every engagement to your situation and do not publish rates, so you pay only for the work your business needs.
What changes the scope
Number of products and audiences needing separate funnelsHow many pages and emails the journey requiresThe number of channels or platformsTeam size and who needs to be managedLength of the engagementHow fast you need results
- Project
A defined piece of funnel strategist work with a start, an end and agreed deliverables.
- Monthly retainer
Ongoing funnel strategist work with a fixed monthly scope, reviewed every month.
- Fractional or part-time
A set number of days or hours each week, with me working inside your team.
Freelancer vs agency vs in-house for funnel strategist work
| Option | Speed | Control | Accountability | Flexibility |
|---|---|---|---|---|
| Freelancer (me) | Starts within days of agreeing scope | Direct access to the person doing the work | One named person answers for results | Scale up or down by month |
| Agency | Slower to start; account and delivery teams | Work passes through several people | Shared across a team and account manager | Fixed packages and notice periods |
| In-house hire | Slowest: recruiting and onboarding first | Full day-to-day control | Direct line manager, but one person covers many tasks | Long-term commitment, harder to change |
Proof
Case studies with numbers
These are real projects from my own records, with the first number shown exactly as it is reported in the full case study.
Fit
Who it is for and who it is not for
People click, browse and leave, with no clear next step offered at each stage. That is the situation where funnel strategist work pays back fastest.
Choosing well
How to choose a funnel strategist: criteria and red flags
A good funnel strategist shows their reasoning, not just their results. Check these points before you sign, and treat vague answers or guaranteed outcomes as red flags.
- 01
Ask for a funnel map they designed and the stage that improved most.
- 02
Ask how they decide where a funnel should have a free step.
Tools
Tools and methodology
My method is audit first, then plan, then execute and report. For funnel strategist work I rely on GA4, email platform, landing page builder and CRM, and I record every change so results can be traced to decisions.
The stack
GA4email platformlanding page builderCRM
Before the call
What to prepare before the call
Bring these to the call so we can scope the work in one conversation.
What to prepare before the call
- How a customer finds and buys from you today
- Numbers for each step if you have them
- Your current offers and entry product
- Emails and follow-up you already send
Questions
Frequently asked questions
Straight answers on scope, timing and fit. Pricing is always scoped to your project.
What does a funnel strategist do?
As your funnel strategist, I map the customer journey from first touch to repeat purchase, design the offer and call to action for each stage, plan the landing pages, emails and follow-up that link the stages and set the measures and the review for each stage. I diagnose, set the direction and hand your team a plan to run.
How much does it cost to hire a funnel strategist?
Cost depends on the number of products and audiences needing separate funnels, how many pages and emails the journey requires, the number of channels or platforms, team size, engagement length and how quickly you need results. I scope each project individually instead of quoting a standard rate. Book a Call for a scoped quote and I will tell you exactly what your situation involves.
Freelance funnel strategist vs agency: which is better?
A CRO specialist tests single pages; a funnel strategist decides the whole sequence and what should be offered at each point. A freelancer gives you direct access and flexible commitment; an agency adds a larger bench. Tell me what you need on a call and I will say honestly which suits you.
When should I hire a funnel strategist?
Hire a funnel strategist when people click, browse and leave, with no clear next step offered at each stage. If that sounds familiar, a short call is enough to confirm whether the role fits or whether something simpler would do. Book a Call and I will answer this for your specific situation.
What should I ask before hiring a funnel strategist?
Ask for a funnel map they designed and the stage that improved most. Ask how they decide where a funnel should have a free step. Their answers matter less than whether they answer plainly, with specifics you can check. Book a Call and I will answer this for your specific situation.
How long until I see results from a funnel strategist?
Timing depends on your starting point and the channel. In the first 30 days I map the current funnel and measure each step. By day 60 I design the improved journey with offers and pages. By day 90 I launch the first stage changes and report the stage-by-stage numbers. We agree these checkpoints before work starts.
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