The brief
Through Custom Digital I ran LinkedIn and Facebook awareness campaigns for an HR software and recruitment services company, and produced supporting content.
How I approached it
- Campaign set-up and audience targeting.
- A LinkedIn video-view campaign and Facebook campaigns.
- A revised blog article on CV writing, a hiring static creative and a social assets sheet (Jun 2020; see Custom Digital).
The numbers
| Metric | Value | Source and period |
|---|---|---|
| LinkedIn video campaign | 5,604 impressions · $17.81 CPM · $99.81 spend | LinkedIn Ads, 20–26 Aug 2020 |
How I work on projects like this
This project sits in my Facebook Ads Expert work, in Healthcare and staffing.
Facebook Ads Expert Strong level
What I do. Planned and ran Meta campaigns since 2016: dynamic remarketing and course-sales campaigns, CRM-tracked lead campaigns, launch campaigns for new brands, and Pixel/Conversions API set-ups.
How I work. Tracking first (Pixel + CAPI), then prospecting and retargeting split, creative testing, and cost per result reported against a target.
Track record. Documented spend $29,797.55 + £13,062.36 + HKD 2,471.77; best campaign ROAS 3.81 (Lead Academy dynamic remarketing); ৳441 Stayverz cost per booking.
The first 30 days with a new business
- Week 1
Meet founders and team, agree goals, get data access.
- Week 2
Channel and funnel audit: current spend and cost per result.
- Week 3
A 90-day plan with KPIs, budget and owners.
- Week 4
Reporting rhythm live and the first quick wins shipped.