The brief
I ran B2B Google Ads lead generation aimed at car-wash operators and distributors, and tested LinkedIn lead-generation ads.
How I approached it
- Search campaigns with ad groups split by audience: car-wash solutions, distributors and car-wash marketing.
- Lead-form tracking.
- A LinkedIn lead-generation test.
The numbers
| Ad group | Clicks | Cost | Leads |
|---|---|---|---|
| Car-wash solutions | 509 | $1,031.29 | 5 |
| Distributors | 469 | $1,000.44 | 2 |
| Car-wash marketing | 363 | $757.06 | 5 |
| Total | 1,341 | $2,788.79 | 12 |
Ad-group export; the period is not in the file. A small LinkedIn test ($19.78) produced no leads.
How I work on projects like this
This project sits in my Google Ads Expert work, in Technology and SAAS.
Google Ads Expert Expert level
What I do. Built and rebuilt Google Ads accounts across Search, Shopping, Display, Performance Max and YouTube, including accounts from scratch (Muslim Kids Entertainment). Led paid-search and lead-generation work inside agencies and in-house teams; set landing-page standards and reviewed accounts.
How I work. Account audit, economics from margin (target CPA/ROAS), tracking fixes (GTM/GA4, dynamic values), restructure, then weekly search-term and bid work. Lead quality over volume (CRM feedback), landing-page criteria, account standards, monthly decks.
Track record. Freedom Media 64 accounts ($3.17M agency-wide); Cyanergy 910 contacts at A$69.29; adoption agency 4 → 16 leads; Lead Academy £134,217 spend → £216,537 all-conversion value; US kidswear $890K → $3.89M (manager view); Cyanergy cost per conversion A$559 → A$91.