01
The brief
A flagship WebQem project I worked on: Digital Health Checks for small businesses in an Australian state-government export and investment programme.
WebQem signed the agreement with the programme’s government agency on 18 April 2023. Each participating business received a structured Digital Review deck with findings and recommendations.
Website strategies for nearly 1,000 websites via WebQem.
02
How I approached it
- Per participant, a standard deck: business brief (market, products, competitors), five focus areas (analytics; security and site speed; website review and customer experience; sales and marketing channels; technology), a digital-adoption-curve position and a recommendations table.
- Analytics and KPI findings: GA4/GTM property set-up, event tracking, goals, filters and e-commerce tracking, each with an observation, recommendation and status.
- Site-speed review from Lighthouse (for example a 25/100 mobile performance score with a 20.1 s Largest Contentful Paint, captured 23 Aug 2023), with six fixes.
- Security, website/UX, organic and paid social, and competitor SEO-value comparisons.
- A programme survey questions sheet (Aug 2023) used to scope each review.
- Sample decks on file: a UK-market beverage business (Aug 2023) and a Singapore-market distillery (Mar 2024).
03
What I did
How I solved it: A repeatable five-area health check for each business
- Started from each participant’s business plan and target market, and benchmarked them against named competitors.
- Ran the same five-area health check on every business, so findings were comparable and quick to deliver.
- Turned each finding into a recommendation with a traffic-light status, so owners could see what to fix first.
- Delivered Digital Review / Digital Health Check decks for programme participants.
04
The numbers
