01
The brief
At WebQem I brought a mortgage and investment company’s website into the SEO desk’s tracked workflow and monitored its search performance in Google Search Console.
02
How I approached it
- Set up and monitored the Search Console property (Performance, Indexing, Sitemaps, Page experience, Enhancements).
- Tracked clicks, impressions, CTR and average position, plus top queries (brand and product terms).
- Worked the account as part of the WebQem SEO desk. The client sat in the team’s bookmark bar next to Servicedesk, Resource Guru and the SEO Tracker in team-meeting screenshots from Nov–Dec 2023.
03
What I did
How I solved it: Getting a new property into a tracked SEO workflow
- Connected the site to Search Console and watched the Performance report from the first weeks of data.
- Split brand queries from product queries to see which non-brand terms were starting to rank.
- Kept the client in the weekly WebQem SEO workflow (ticketing, resourcing, SEO tracker).
- Search Console set-up, monitoring and reporting.
04
The numbers
| Metric | Value | Source and period |
|---|---|---|
| Total clicks | 717 | GSC, ~8 Nov 2023 – mid-Feb 2024 (screenshot 19 Feb 2024) |
| Total impressions | 21.9K | Same |
| Average CTR | 3.3% | Same |
| Average position | 37.6 | Same |
