01
The brief
Bdtask sells business software and scripts (hospital, vehicle and bus-reservation management systems) to international buyers through its own site and online marketplaces.
I led its SEO and digital marketing from 2016 to 2019, and also trained staff at Bdtask Academy.
02
What made it hard
- Ranking product pages in global software searches.
- Turning traffic into marketplace sales.
03
How I approached it
- On-page SEO for product pages.
- Link building and content.
- A Google Ads conversion campaign.
- Organic Twitter growth.
- Marketplace-sales monitoring.
04
What I did
- SEO, Google Ads and social media.
- Tracked marketplace sales.
- Trained staff at Bdtask Academy.
05
The numbers
| Metric | Value | Source and period |
|---|---|---|
| Marketplace sales tracked | 128 new sales · US$7,198 gross | Internal tracker, 20 Jan – 28 Feb 2019 |
| Search Console | 879 clicks · 20,032 impressions (top-1,000 queries) | GSC export, 13 Apr 2019 |
| Google rankings | “Bus reservation system” #4; “vehicle management system” #5 (Semrush 45 → 28); “hospital management system” #20 | Google SERP and Semrush screenshots, c. 2018–19 |
| My own records: organic traffic | 1.7K → 10K per month | My own write-up |
| My own records: Moz DA / Alexa rank | 17 → 41 / 156K → 96K | My own write-up |
| My own records: Google Ads | $750 spend, $2,000 profit, sales +20% from one conversion campaign | One month, my own write-up |
