The brief
At Orbit Technology I led digital marketing for the group’s UK online course brands: Lead Academy, StudyPlex and Knowledge Door. Each has its own case study in this book.
How I approached it
- Managed Google Ads, SEO, Meta Ads, email and tracking across the brands.
- Led the marketing team across the group’s course brands, including task lists and scorecards.
What I did
- Digital Marketing Manager, then Head of Digital Marketing (promoted August 2022).
- Employee of the Month: November 2021, January 2022 and March 2022.
The numbers
| Google Ads at the employer’s manager account | Value |
|---|---|
| Cost | £96,659.70 |
| Clicks / conversions | 182,066 / 2,144 |
| All-conversion value | £158,331.62 (1.64x) |
No date range is visible in this view.
See the Lead Academy, StudyPlex and Knowledge Door case studies for documented results.
How I work on projects like this
This project sits in my SEO Lead and Google Ads Expert work, in Education and eLearning.
SEO Lead Expert level
What I do. Led SEO from keyword research to content, technical fixes and link building; planned site structures for new sites.
How I work. Audit, keyword map by intent, page plan, content calendar, internal links, outreach, monthly tool-sourced reporting.
Track record. Bajaj 9.1K → 53.8K; Cyanergy 69 → 5,304; Lead Academy 4,131 → 59,176; US auto-repair 6.7K → 34.3K; tutoring startup 52 subject pages.