The brief
I prepared an SEO audit and strategy deck and monitored search performance for an Australian investment management firm.
Year on year, impressions rose 66% and average position improved from 28.7 to 22.6. Clicks dipped slightly, from 9.78K to 9.18K.
A financial-services site whose organic search supports investor research and brand trust.
What made it hard
- Turning higher rankings into more clicks.
How I approached it
- SEO audit workbook (June 2023) and a digital-insights deck.
- Keyword research master and mapping; an SEO/SEM backlinks matrix.
- A 2025 SEO health check; ongoing Search Console monitoring.
The numbers
| Metric | Value | Source and period |
|---|---|---|
| Clicks (3 months) | 9.78K → 9.18K (−6%) | GSC; last 3 months 2025 vs same period 2024 |
| Impressions (3 months) | 131K → 217K (+66%) | GSC; last 3 months 2025 vs same period 2024 |
| Average position | 28.7 → 22.6 | GSC; last 3 months 2025 vs same period 2024 |
How I work on projects like this
This project sits in my SEO Lead and Growth Strategy work, in Finance and investment.
SEO Lead Expert level
What I do. Led SEO from keyword research to content, technical fixes and link building; planned site structures for new sites.
How I work. Audit, keyword map by intent, page plan, content calendar, internal links, outreach, monthly tool-sourced reporting.
Track record. Bajaj 9.1K → 53.8K; Cyanergy 69 → 5,304; Lead Academy 4,131 → 59,176; US auto-repair 6.7K → 34.3K; tutoring startup 52 subject pages.