The brief
I monitored and reported on SEO for an Australian online FX/CFD broker in a highly regulated, competitive niche.
Over 16 months the site earned 131K clicks from 7.93M impressions. The latest six months beat the previous six on both measures.
Financial-services search is dominated by large brokers and comparison sites, so steady authority and content quality matter.
What made it hard
- Strict compliance rules on what content can say.
- Strong competition from large brokers and comparison sites.
How I approached it
- SEO health-check workbooks (May, July and August 2024).
- Blog keyword research and a content calendar; keyword mapping.
- A disavow file.
- Six- and 16-month Search Console reporting.
The numbers
| Metric | Value | Source and period |
|---|---|---|
| Clicks (6 months) | 45.3K → 46.8K (+3%) | GSC; last 6 months vs previous 6 |
| Impressions (6 months) | ~3.02M → ~4.29M (+42%) | Same |
| 16-month total | 131K clicks · 7.93M impressions | GSC, 16 months to 2025 |
How I work on projects like this
This project sits in my SEO Lead work, in Finance and investment.
SEO Lead Expert level
What I do. Led SEO from keyword research to content, technical fixes and link building; planned site structures for new sites.
How I work. Audit, keyword map by intent, page plan, content calendar, internal links, outreach, monthly tool-sourced reporting.
Track record. Bajaj 9.1K → 53.8K; Cyanergy 69 → 5,304; Lead Academy 4,131 → 59,176; US auto-repair 6.7K → 34.3K; tutoring startup 52 subject pages.