The brief
I monitored SEO and reported on search performance for an Australian fund manager’s website for investors and advisers.
Between March 2024 and June 2025 the site received 31K clicks from 804K impressions.
What made it hard
- Specialist content in a regulated industry.
How I approached it
- Health checks and content recommendations.
- Search Console monitoring and reporting.
The numbers
| Metric | Value | Source and period |
|---|---|---|
| 16-month totals | 31K clicks · 804K impressions | GSC, Mar 2024 – Jun 2025 |
How I work on projects like this
This project sits in my SEO Lead work, in Finance and investment.
SEO Lead Expert level
What I do. Led SEO from keyword research to content, technical fixes and link building; planned site structures for new sites.
How I work. Audit, keyword map by intent, page plan, content calendar, internal links, outreach, monthly tool-sourced reporting.
Track record. Bajaj 9.1K → 53.8K; Cyanergy 69 → 5,304; Lead Academy 4,131 → 59,176; US auto-repair 6.7K → 34.3K; tutoring startup 52 subject pages.
The first 30 days with a new business
- Week 1
Meet founders and team, agree goals, get data access.
- Week 2
Channel and funnel audit: current spend and cost per result.
- Week 3
A 90-day plan with KPIs, budget and owners.
- Week 4
Reporting rhythm live and the first quick wins shipped.