The brief
I delivered an SEO audit and on-page work for an international banking-software business that uses country-specific landing pages.
How I approached it
- Technical SEO audit: the site had no XML sitemap, and 110 URLs were indexed that should not have been.
- On-page SEO work.
- Country-page layouts.
- Backlink sheets.
How I work on projects like this
This project sits in my SEO Lead work, in Finance and investment.
SEO Lead Expert level
What I do. Led SEO from keyword research to content, technical fixes and link building; planned site structures for new sites.
How I work. Audit, keyword map by intent, page plan, content calendar, internal links, outreach, monthly tool-sourced reporting.
Track record. Bajaj 9.1K → 53.8K; Cyanergy 69 → 5,304; Lead Academy 4,131 → 59,176; US auto-repair 6.7K → 34.3K; tutoring startup 52 subject pages.
The first 30 days with a new business
- Week 1
Meet founders and team, agree goals, get data access.
- Week 2
Channel and funnel audit: current spend and cost per result.
- Week 3
A 90-day plan with KPIs, budget and owners.
- Week 4
Reporting rhythm live and the first quick wins shipped.
The same seven stages in every engagement
- 01
Discovery and audit
Business goals, website, analytics, ad-account and competitor audits.
- 02
Positioning and offer
Who the customer is, the promise and the offer ladder.
- 03
Site and architecture plan
Sitemap, page types, wireframes and page briefs.
- 04
Content and SEO calendar
Keyword map, content and social calendars, articles and links.
- 05
Channel plan
Channel roles, budgets and KPIs.
- 06
Launch and go-to-market
First campaigns and launch offers.
- 07
Measurement and iteration
Tracking, goal-versus-actual reviews and the next decision.