01
The brief
A multi-service auto-repair and tyre business in the US. I led SEO alongside the agency’s paid campaigns: content, on-page optimisation, link outreach and monthly reporting.
Between April and 27 November 2023, Semrush’s estimate of US organic traffic grew from 6,685 to 34,299 visits a month. The worldwide figure grew from 7.7K to 43.9K.
The business depends on local customers searching for repair services and answers to car-maintenance questions.
It also ran Google Ads (April 2023 spend: $18,968.82), so SEO was expected to lower customer-acquisition cost over time.
02
What made it hard
- National auto-care publishers, chains and directories dominate informational, service and local results.
- A thin link profile relative to competitors.
- The site needed more topical depth and authority to rank beyond its brand terms.
- Turning informational traffic into local enquiries.
03
How I approached it
- Research. Competitor and keyword-gap analysis against national auto-care sites.
- Content. Blog and service pages answering common repair and maintenance questions, with local service intent.
- Link outreach. A structured programme: 922 prospects contacted and 129 links won (14%) in April–May 2023.
- On-page and technical. Fixes, indexing fixes and new-keyword indexing checks.
- Reporting. Monthly decks covering Semrush, Search Console and GA4.
04
What I did
How I solved it: Content depth plus outreach, measured monthly.
- National publishers owned the informational queries, so I built repair-question and local-service content from a competitor gap list.
- I ran systematic link outreach (922 prospects → 129 links in Apr–May 2023) with monthly Semrush and Search Console reporting.
- SEO strategy and the monthly roadmap.
- Content briefs and on-page optimisation.
- Managed link outreach.
- Search Console monitoring and indexing fixes.
- Client reporting decks (May, and May–July 2023).
05
The numbers
| Metric | Value | Source and period |
|---|---|---|
| US organic traffic / month | 6,685 → 20,445 → 34,299 | Semrush (US): Apr 2023 → 11 Sep 2023 → 27 Nov 2023 |
| Worldwide organic traffic / month | 7.7K → 43.9K | Semrush, Apr → Nov 2023 |
| Ranking keywords (US) | 8.2K → 22.7K | Same |
| Monthly report: organic traffic | 15,796 → 22,474 (+42.27%) | Semrush, April 2023 report |
| Monthly report: organic keywords | 10,964 → 12,123 (+10.57%) | Same |
| Search Console | +4,900 clicks and +50,100 impressions vs previous 3 months | GSC, May – Jul 2023 |
| GA4 new users | 15,061 (about 50% more than the previous month) | GA4, July 2023 |
| Authority / backlinks | Authority Score 32 · 7.3K backlinks · 899 referring domains | Semrush, 27 Nov 2023 |
| Second tool | 5.2K → 15.5K monthly organic traffic | Ahrefs, 2023 |
Work samples: content performance
