01
The brief
Bajaj Bangladesh’s website lists every motorcycle model, price and specification for one of the country’s most searched bike brands.
When the SEO project started, Ahrefs estimated 9,100 organic visits a month, and traffic was flat and starting to slip.
By 11 October 2022 Ahrefs estimated 53,761 visits a month: a 490% increase. 95.6% of that traffic (51.4K) came from Bangladesh.
Bike buyers in Bangladesh research prices, mileage and specifications online before visiting a showroom.
The site had to win model, price and comparison searches against Hero, Honda, Suzuki, TVS and Yamaha.
02
What made it hard
- Traffic had stopped growing and was starting to slip.
- An SEOptimer audit graded the site C+ overall: links F, usability D+, performance C+.
- The audit found no penalties or over-optimisation. The site simply lacked link equity.
- Strong competition from major motorcycle brands for model, price and comparison searches.
- A modest budget: about US$900 a month (project portfolio).
03
How I approached it
- Research. I found 60 quick-win terms already on pages 2–3. A competitor gap analysis across five rival brands found 10–15 terms with 1,000–25,000 monthly searches the site did not rank for.
- On-page. Optimised titles, meta tags, headings and body copy for model, price and specification queries. Improved site structure and navigation.
- Technical. Fixed broken links, duplicate content and crawl errors, improved mobile speed and added structured data.
- Content. New price and model pages and articles targeting the gaps.
- Off-page. Steady link building from relevant sites (113 new links in September 2021 alone), local SEO and monthly competitor tracking.
04
What I did
How I solved it: Win the model and price searches riders already type.
- I started from a technical audit (C+ overall) and a competitor-gap list of model, price and comparison terms sitting on pages 2–3.
- Then I fixed titles, metas and structure, cleaned crawl issues, and kept a steady link-building and monthly reporting cadence so the news and spec content could compound.
- Ran the technical audit and delivered fixes with the client team.
- Keyword and competitor research across five rival brands.
- Built the content plan and briefs; on-page optimisation.
- Managed link building.
- Wrote the monthly SEO reports.
05
The numbers
| Metric | 28 Dec 2021 | 20 Jul 2022 | 11 Oct 2022 |
|---|---|---|---|
| Organic traffic (Ahrefs) | 9.1K | 43.7K | 53.8K (53,761; 51.4K from Bangladesh) |
| Organic keywords | 1.9K | 2.8K | 3.1K |
| Domain Rating | 58 | 59 | 60 |
| Referring domains | 161 | 175 | 186 |
Source: Ahrefs Site Explorer screenshots.
| Search Console metric | Before | After | Period |
|---|---|---|---|
| Clicks, 3 months | 29,519 | 68.1K (+131%) | 28 Apr – 27 Jul 2021 vs 3 months to 26 Jul 2022 |
| Impressions, 3 months | 643,364 | 1.22M (+90%) | Same |
| Clicks vs the immediately preceding 3 months | 56.4K | 68.1K (+21%) | 3 months to 26 Jul 2022 vs previous 3 months |
| Last 12 months | — | 221K clicks · 4.09M impressions · avg. position 7.8 | ~Nov 2021 – Oct 2022 |
