The brief
I ran a 50%-off promotional Facebook campaign targeting Hong Kong and the Philippines for a luxury jewellery brand.
How I approached it
- Audience set-up for two markets.
- Creative and offer testing.
- Campaign reporting.
The numbers
| Metric | Value | Source and period |
|---|---|---|
| Facebook Ads | 56,536 reach · 72,910 impressions · 746 link clicks (1.02% CTR) · HKD 2,471.77 | Facebook Ads, 1–25 Aug 2019 |
How I work on projects like this
This project sits in my Facebook Ads Expert work, in Fashion, and Jewellery.
Facebook Ads Expert Strong level
What I do. Planned and ran Meta campaigns since 2016: dynamic remarketing and course-sales campaigns, CRM-tracked lead campaigns, launch campaigns for new brands, and Pixel/Conversions API set-ups.
How I work. Tracking first (Pixel + CAPI), then prospecting and retargeting split, creative testing, and cost per result reported against a target.
Track record. Documented spend $29,797.55 + £13,062.36 + HKD 2,471.77; best campaign ROAS 3.81 (Lead Academy dynamic remarketing); ৳441 Stayverz cost per booking.
The first 30 days with a new business
- Week 1
Meet founders and team, agree goals, get data access.
- Week 2
Channel and funnel audit: current spend and cost per result.
- Week 3
A 90-day plan with KPIs, budget and owners.
- Week 4
Reporting rhythm live and the first quick wins shipped.