The brief
MKE is a German online store selling Islamic children’s books, products and seasonal gifts.
I planned and set up its Google Ads (Search and Performance Max) ahead of Ramadan 2025. In March 2025 the campaigns delivered 86,745 impressions and 1,405 clicks for €635, with 14 to 19 tracked orders worth €579.62.
A small store with strong seasonal peaks around Ramadan and Eid.
What made it hard
- A small budget: Search at €10/day and Performance Max at €30/day.
- Incomplete purchase attribution.
- Very high cart abandonment on the store.
How I approached it
- An SEM plan for the season.
- Seasonal Search campaigns (for example “Ramadan Geschenke”) and Performance Max in Germany.
- Campaign reporting and a review of the paid funnel after the season.
What I did
- Google Ads planning, set-up, optimisation and reporting.
The numbers
| Metric | Value | Source and period |
|---|---|---|
| Impressions / clicks / spend | 86,745 / 1,405 / €635 | Google Ads report, Mar 2025 |
| Orders / revenue | 14–19 orders, €579.62 (ROAS below 1; attribution incomplete) | Same |
| Top keyword | “Ramadan Geschenke”: 3 sales, €234.89 | Same |
| Impressions / clicks / conversions | 62,951 / 877 / 1 (€23.48) | Report, Apr – May 2025 |
Note: Store context (not credited as my work). A store audit for Apr–May 2025 showed a 0.77% conversion rate and 92.51% cart abandonment. A 2026 SEO audit (Semrush) shows Google.de rankings of #5 for “Zuckerfest 2026”, #8 for “Eid Geschenke” and #11 for “5 Säulen”. Other files list an SEO audit, German article layouts and a writer guideline. These items are shown for context only; my credit on this project is Google Ads.