The brief
Through Sales Manager Pty Ltd I delivered paid media, SEO and content for clients. The main one was Cyanergy, which has its own case study.
How I approached it
- Led Cyanergy’s paid and organic growth.
- Ran Facebook Ads from the agency’s own ad account alongside the client account.
- Content calendars (for example September 2020).
- HubSpot onboarding and attribution reporting.
The numbers
| Metric (agency Facebook ad account) | Value | Period |
|---|---|---|
| Spend | $13,024.04 | 1 Feb 2020 – 10 Jun 2021 |
| Reach / impressions | 4,306,419 / 47,776,497 | Same |
The period starts before my April 2020 start date.
See the Cyanergy case study for documented client results.
How I work on projects like this
This project sits in my Google Ads Expert and Facebook Ads Expert work, in Marketing Agency.
Google Ads Expert Expert level
What I do. Built and rebuilt Google Ads accounts across Search, Shopping, Display, Performance Max and YouTube, including accounts from scratch (Muslim Kids Entertainment). Led paid-search and lead-generation work inside agencies and in-house teams; set landing-page standards and reviewed accounts.
How I work. Account audit, economics from margin (target CPA/ROAS), tracking fixes (GTM/GA4, dynamic values), restructure, then weekly search-term and bid work. Lead quality over volume (CRM feedback), landing-page criteria, account standards, monthly decks.
Track record. Freedom Media 64 accounts ($3.17M agency-wide); Cyanergy 910 contacts at A$69.29; adoption agency 4 → 16 leads; Lead Academy £134,217 spend → £216,537 all-conversion value; US kidswear $890K → $3.89M (manager view); Cyanergy cost per conversion A$559 → A$91.