The brief
I launched Search Ads campaign #2 and a PPC landing page for the platform, and planned its link building and guest posts.
How I approached it
- Competitor research on large ticketing marketplaces.
- Search campaign build, quality-score work and landing-page structure.
- Backlink and guest-post prospect lists and plans.
What I did
- Campaign build and management; link-building planning.
- Prepared the blogging keywords and a 130-link package.
The numbers
| Window (2019) | Impressions | Clicks | CTR | CPC | Cost | Conv. | Conv. rate |
|---|---|---|---|---|---|---|---|
| 17 Aug – 2 Sep | 21.6K | 217 | 1.01% | £0.41 | £89.24 | 9 | 4.15% |
| 3 – 10 Sep | 9.7K | 151 | 1.56% | £0.45 | £65.97 | 7 | 4.64% |
Google Ads.
How I work on projects like this
This project sits in my SEO Lead and Google Ads Expert work, in Technology and SAAS.
SEO Lead Expert level
What I do. Led SEO from keyword research to content, technical fixes and link building; planned site structures for new sites.
How I work. Audit, keyword map by intent, page plan, content calendar, internal links, outreach, monthly tool-sourced reporting.
Track record. Bajaj 9.1K → 53.8K; Cyanergy 69 → 5,304; Lead Academy 4,131 → 59,176; US auto-repair 6.7K → 34.3K; tutoring startup 52 subject pages.
Google Ads Expert Expert level
What I do. Built and rebuilt Google Ads accounts across Search, Shopping, Display, Performance Max and YouTube, including accounts from scratch (Muslim Kids Entertainment). Led paid-search and lead-generation work inside agencies and in-house teams; set landing-page standards and reviewed accounts.
How I work. Account audit, economics from margin (target CPA/ROAS), tracking fixes (GTM/GA4, dynamic values), restructure, then weekly search-term and bid work. Lead quality over volume (CRM feedback), landing-page criteria, account standards, monthly decks.
Track record. Freedom Media 64 accounts ($3.17M agency-wide); Cyanergy 910 contacts at A$69.29; adoption agency 4 → 16 leads; Lead Academy £134,217 spend → £216,537 all-conversion value; US kidswear $890K → $3.89M (manager view); Cyanergy cost per conversion A$559 → A$91.