The brief
Royalish is an Indian fashion eCommerce store on WooCommerce. I set up GTM purchase tracking and ran a Google Ads test campaign.
How I approached it
- GTM and purchase-event set-up.
- Google Ads campaign build and monitoring.
The numbers
| Metric | Value | Period |
|---|---|---|
| Cost / clicks | ₹36.2K / 2.88K | 19 Jan – 26 Feb 2023 |
| Tracked purchases | 0 | Same |
How I work on projects like this
This project sits in my Google Ads Expert work, in Fashion, and Jewellery.
Google Ads Expert Expert level
What I do. Built and rebuilt Google Ads accounts across Search, Shopping, Display, Performance Max and YouTube, including accounts from scratch (Muslim Kids Entertainment). Led paid-search and lead-generation work inside agencies and in-house teams; set landing-page standards and reviewed accounts.
How I work. Account audit, economics from margin (target CPA/ROAS), tracking fixes (GTM/GA4, dynamic values), restructure, then weekly search-term and bid work. Lead quality over volume (CRM feedback), landing-page criteria, account standards, monthly decks.
Track record. Freedom Media 64 accounts ($3.17M agency-wide); Cyanergy 910 contacts at A$69.29; adoption agency 4 → 16 leads; Lead Academy £134,217 spend → £216,537 all-conversion value; US kidswear $890K → $3.89M (manager view); Cyanergy cost per conversion A$559 → A$91.