Case study · Australia

IT managed-services provider

SEO audit and strategy deck (WebQem)

VerdictThe client received a clear audit and a prioritised SEO strategy.

Technology and SAASGrowth StrategySEO Lead

  • My role

    SEO and performance marketing specialist, WebQem

  • Period

    approx. 2023 – 2025 (undated deck)

  • Market

    Australia

  • Services

    SEO audit, competitor research, strategy

01

The brief

I prepared an SEO audit and strategy deck for an IT managed-services provider served by WebQem.

02

How I approached it

  • SEO audit and digital-insights deck (technical and content audit).
  • Competitor keyword research.
  • A new SEO strategy suggestions workbook with recommendations.
03

How I work on projects like this

This project sits in my SEO Lead and Growth Strategy work, in Technology and SAAS.

SEO Lead Expert level

What I do. Led SEO from keyword research to content, technical fixes and link building; planned site structures for new sites.

How I work. Audit, keyword map by intent, page plan, content calendar, internal links, outreach, monthly tool-sourced reporting.

Track record. Bajaj 9.1K → 53.8K; Cyanergy 69 → 5,304; Lead Academy 4,131 → 59,176; US auto-repair 6.7K → 34.3K; tutoring startup 52 subject pages.

Growth Strategy Expert level

What I do. Built whole-business growth strategies, usually starting from the website: Bdtask's own product site, Lead Academy's website and funnel transformation, Xnexz from zero, plus site architecture for Bali Elite Villas, Best Link Digital, Cyanergy and Synapse. Wrote dated plans with phases, targets, budgets and guardrails for my current businesses and clients.

How I work. Discovery, audit, site plan and wireframes, positioning and offers, channel roles and KPIs, calendars, then monthly review. For plans: baselines, phases, monthly targets by channel, budget, milestones and owners, monthly review and quarterly re-forecast.

Track record. Xnexz UK plan (31 strategies, 13-week timeline); Stayverz roadmaps; JAK's Laundry 5-year model; MKE Google Ads launch executed (Mar 2025). Lead Academy web sales £93K → £225K (+142%) after the website and funnel strategy; Bdtask single page → own product website; Xnexz built from zero (125 URLs).

My verdict

The client received a clear audit and a prioritised SEO strategy.

If you are facing something similar, send me your numbers and I will tell you where I would start.

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