The brief
I did keyword research and on-page article optimisation for a home and bedding content website.
How I approached it
- Mapped keyword clusters to nine articles: modern home and Murphy-bed designs, a mattress review, best furniture brands, California king vs regular king, tiny homes, a bed and mattress size guide, a mattress buying guide, sleep-science mattress tips, and a better-sleep survey.
- Content brief and link-building prospect lists.
How I work on projects like this
This project sits in my SEO Lead work, in Home and Local services.
SEO Lead Expert level
What I do. Led SEO from keyword research to content, technical fixes and link building; planned site structures for new sites.
How I work. Audit, keyword map by intent, page plan, content calendar, internal links, outreach, monthly tool-sourced reporting.
Track record. Bajaj 9.1K → 53.8K; Cyanergy 69 → 5,304; Lead Academy 4,131 → 59,176; US auto-repair 6.7K → 34.3K; tutoring startup 52 subject pages.
The first 30 days with a new business
- Week 1
Meet founders and team, agree goals, get data access.
- Week 2
Channel and funnel audit: current spend and cost per result.
- Week 3
A 90-day plan with KPIs, budget and owners.
- Week 4
Reporting rhythm live and the first quick wins shipped.
The same seven stages in every engagement
- 01
Discovery and audit
Business goals, website, analytics, ad-account and competitor audits.
- 02
Positioning and offer
Who the customer is, the promise and the offer ladder.
- 03
Site and architecture plan
Sitemap, page types, wireframes and page briefs.
- 04
Content and SEO calendar
Keyword map, content and social calendars, articles and links.
- 05
Channel plan
Channel roles, budgets and KPIs.
- 06
Launch and go-to-market
First campaigns and launch offers.
- 07
Measurement and iteration
Tracking, goal-versus-actual reviews and the next decision.