The brief
I set up GTM and GA4 tracking and built Looker Studio reports for a forestry-equipment eCommerce retailer, including reporting on its Performance Max shopping traffic.
How I approached it
- GTM container and GA4 e-commerce set-up.
- A Looker Studio annual performance report.
- A Performance Max shopping channel report.
The numbers
| Metric (GA4) | Value | Source and period |
|---|---|---|
| Users / transactions | 118,738 / 4,435 | GA4/Looker, 1 Jan – 31 Dec 2024 |
| Revenue / AOV | $1,045,763.53 / $233.08 | Same |
| Year-on-year change | All metrics −46% to −52% | Same report |
| Shopping PMax sessions / conversions / revenue | 33,072 / 2,191 / $448,876.25 | GA4/Looker, last 365 days |
This report is a deliverable, not a growth claim. 2024 figures fell year on year.
How I work on projects like this
This project sits in my Google Ads Expert work, in eCommerce and retail.
Google Ads Expert Expert level
What I do. Built and rebuilt Google Ads accounts across Search, Shopping, Display, Performance Max and YouTube, including accounts from scratch (Muslim Kids Entertainment). Led paid-search and lead-generation work inside agencies and in-house teams; set landing-page standards and reviewed accounts.
How I work. Account audit, economics from margin (target CPA/ROAS), tracking fixes (GTM/GA4, dynamic values), restructure, then weekly search-term and bid work. Lead quality over volume (CRM feedback), landing-page criteria, account standards, monthly decks.
Track record. Freedom Media 64 accounts ($3.17M agency-wide); Cyanergy 910 contacts at A$69.29; adoption agency 4 → 16 leads; Lead Academy £134,217 spend → £216,537 all-conversion value; US kidswear $890K → $3.89M (manager view); Cyanergy cost per conversion A$559 → A$91.