The brief
I prepared a digital marketing strategy deck, a GA4 channel audit and an SEO strategy for a flooring company.
How I approached it
- Digital marketing strategy deck (2023).
- Google Ads audit workbook.
- GA4 measurement and SEO implementation proposals.
The numbers
| GA4 baseline (Mar – Aug 2023) | Users | Sessions | Conversions |
|---|---|---|---|
| Organic search | 17,217 | 37,227 | 7,633 |
| Paid | 12,284 | — | 6,526 |
These are baseline figures found in the audit, not results of my work.
How I work on projects like this
This project sits in my SEO Lead and Google Ads Expert work, in eCommerce and retail.
SEO Lead Expert level
What I do. Led SEO from keyword research to content, technical fixes and link building; planned site structures for new sites.
How I work. Audit, keyword map by intent, page plan, content calendar, internal links, outreach, monthly tool-sourced reporting.
Track record. Bajaj 9.1K → 53.8K; Cyanergy 69 → 5,304; Lead Academy 4,131 → 59,176; US auto-repair 6.7K → 34.3K; tutoring startup 52 subject pages.
Google Ads Expert Expert level
What I do. Built and rebuilt Google Ads accounts across Search, Shopping, Display, Performance Max and YouTube, including accounts from scratch (Muslim Kids Entertainment). Led paid-search and lead-generation work inside agencies and in-house teams; set landing-page standards and reviewed accounts.
How I work. Account audit, economics from margin (target CPA/ROAS), tracking fixes (GTM/GA4, dynamic values), restructure, then weekly search-term and bid work. Lead quality over volume (CRM feedback), landing-page criteria, account standards, monthly decks.
Track record. Freedom Media 64 accounts ($3.17M agency-wide); Cyanergy 910 contacts at A$69.29; adoption agency 4 → 16 leads; Lead Academy £134,217 spend → £216,537 all-conversion value; US kidswear $890K → $3.89M (manager view); Cyanergy cost per conversion A$559 → A$91.