01
The brief
I monitored and reported on SEO for an Australian retailer of classroom and early-learning products.
Year on year, impressions grew 53%, clicks rose to 96.5K over three months, and average position improved from 13.5 to 12.7.
02
What made it hard
- A very large catalogue with overlapping product categories.
03
How I approached it
- Health checks, category optimisation recommendations and indexing reviews.
- An education-site test-cases workbook.
- Search Console monitoring and on-page recommendations.
04
The numbers
| Metric | Value | Source and period |
|---|---|---|
| Clicks (3 months) | 92.3K → 96.5K (+5%) | GSC; last 3 months 2025 vs same period 2024 |
| Impressions (3 months) | 3.74M → 5.73M (+53%) | GSC; last 3 months 2025 vs same period 2024 |
| Average position | 13.5 → 12.7 | GSC; last 3 months 2025 vs same period 2024 |
05
How I work on projects like this
This project sits in my SEO Lead work, in Education and eLearning.
SEO Lead Expert level
What I do. Led SEO from keyword research to content, technical fixes and link building; planned site structures for new sites.
How I work. Audit, keyword map by intent, page plan, content calendar, internal links, outreach, monthly tool-sourced reporting.
Track record. Bajaj 9.1K → 53.8K; Cyanergy 69 → 5,304; Lead Academy 4,131 → 59,176; US auto-repair 6.7K → 34.3K; tutoring startup 52 subject pages.