The brief
At Custom Digital I worked as a Digital Marketing Consultant on social media and paid campaigns for a natural hair-oil brand, a food-ordering app, an HR software and recruitment company and a food content brand.
How I approached it
- Hair-oil (organic-products) brand: about ten Facebook post creatives (Jun – Jul 2020).
- Food-ordering app: a planning document covering overview and positioning, plus cover and profile images (Jul 2020).
- HR company: a revised blog article (“hallmarks of a successful CV”), a hiring static creative and a social assets sheet (Jun 2020). Its LinkedIn test is in its own case.
- Food content brand: social profile set-up (see its own case).
The numbers
How I work on projects like this
This project sits in my Facebook Ads Expert work, in Marketing Agency.
Facebook Ads Expert Strong level
What I do. Planned and ran Meta campaigns since 2016: dynamic remarketing and course-sales campaigns, CRM-tracked lead campaigns, launch campaigns for new brands, and Pixel/Conversions API set-ups.
How I work. Tracking first (Pixel + CAPI), then prospecting and retargeting split, creative testing, and cost per result reported against a target.
Track record. Documented spend $29,797.55 + £13,062.36 + HKD 2,471.77; best campaign ROAS 3.81 (Lead Academy dynamic remarketing); ৳441 Stayverz cost per booking.