The brief
I carried out an SEO health check and monitored search performance for an Australian online retailer.
How I approached it
- SEO health-check workbook (September 2023, score 86/100).
- Search Console 16-month and 6-month comparison screenshots and reporting.
The numbers
| Metric | Value | Source and period |
|---|---|---|
| SEO health score | 86/100 | Sep 2023 |
| 16 months | 2.95K clicks · 2.78M impressions · avg. position 45.1 | GSC, to ~Jul 2025 |
| Last 6 months vs previous 6 | 739 vs 1.23K clicks (down); impressions flat (1.12M vs 1.11M) | GSC, to ~Jul 2025 |
How I work on projects like this
This project sits in my SEO Lead work, in eCommerce and retail.
SEO Lead Expert level
What I do. Led SEO from keyword research to content, technical fixes and link building; planned site structures for new sites.
How I work. Audit, keyword map by intent, page plan, content calendar, internal links, outreach, monthly tool-sourced reporting.
Track record. Bajaj 9.1K → 53.8K; Cyanergy 69 → 5,304; Lead Academy 4,131 → 59,176; US auto-repair 6.7K → 34.3K; tutoring startup 52 subject pages.
The first 30 days with a new business
- Week 1
Meet founders and team, agree goals, get data access.
- Week 2
Channel and funnel audit: current spend and cost per result.
- Week 3
A 90-day plan with KPIs, budget and owners.
- Week 4
Reporting rhythm live and the first quick wins shipped.